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February new-car sales topped 1.19 million units, a 3.7% increase from last year. Meanwhile, used-car values remained steady and small-car auction values increased.

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Led by a surge in small car sales, new car sales soared to 15.3 million in January, despite a slowing economy. Used car sales dipped slightly, although values are up.

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AutoTrader.com conducted an analysis of Millennial car shoppers and car buyers to help us better understand this generation and their attitudes toward car shopping. The analysis, “Millennials and the Automotive Industry,” is comprised of data from our own proprietary research studies from 2011 to 2012, as well as information from various syndicated sources. The information included here reflects key initial findings in what will be an ongoing series of studies and analyses of this very large demographic whose impact on the automotive industry will be as significant as the Baby Boomer generation.

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Exclusive study reveals disconnect between shopper behavior and CRM data.

Customer relationship management (CRM) automotive system data often depicts a contrary account of car-buying behavior than behavioral research shows. In an attempt to better understand this disparity, an independent market research firm compared proprietary CRM data from select partner companies with post-purchase survey research of 4,700 car buyers.

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Kelley Blue Book's Market Report provides monthly analyses of new- and used-car sales, along with trending news. This edition includes:

• Industry Sales Maintain Momentum Despite Economic Headwinds
• New and Used Compact Pricing Gap Remains Close
• Auction Values Return to Seasonal Norm as Sandy’s Effects Wane
• Used-Vehicle Inventory Set to Return and Values Up Nearly 5 Percent Year-Over-Year

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