Learning Library

MAY 14
2015
  •  
    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
  •  
    Shopper Insights
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    Video
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    White Papers & Case Studies

Stay informed, stay on top of your game. Tap into state and national associations.

Between compliance issues and an ever-evolving industry, dealers should tap into their state and national associations to stay current.

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MAY 8
2015
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    Best Practices
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    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - April 2015

  • Fuel prices relatively flat in April; remain low year-over-year
  • Sports car values heat up prior to summer months, while electric vehicle values cool
  • Chrysler, Buick report largest gains on strength of popular models in April

downloadDownload Report Now

APR 21
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

2015 Online Retail F&I Study

Negotiating and applying for credit are two aspects of the car-buying experience that are particular sources of anxiety for consumers. Despite their general anxiety and reluctance around F&I, 84% beleive F&I products have real value and 72% of shoppers indicated that they are still interested in learning more about F&I products and services.

Learn more about how you can drive influence and preference for F&I products at your dealership.

downloadDownload Study Results Now

APR 5
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
  •  
    Shopper Insights
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    Video
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    White Papers & Case Studies

4 Ways to Make Smarter Inventory Sourcing a Competitive Advantage by Dale Pollak

A more challenging wholesale environment for independent dealers means new methods for more effective and efficient vehicle sourcing

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MAR 31
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Car Buyer of the Future Study

Autotrader’s Car Buyer of the Future Study looked at the current shopping, buying and ownership process and asked more than 4,000 consumers about their ideal process. The study was a multi-stage approach with both qualitative and quantitative research. The study identified key areas where consumer demand is influencing rapid change, as well as important insights about how improvements in the car-buying process can benefit the industry.

Get more in-depth demographic analysis and hear from car buyers who participated in this groundbreaking study in the special Car Buyer of the Future section. 

downloadDownload the Research Brochure Now

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    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.

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FEATURED DOWNLOAD

Car Buyer of the Future Study
Autotrader’s Car Buyer of the Future Study looked at the current shopping, buying and ownership process and asked more than 4,000 consumers about their ideal process. The study was a multi-stage approach with both qualitative and quantitative research t

LATEST RESOURCES

May
2015
14

Stay informed, stay on top of your game. Tap into state and national associations.
Between compliance issues and an ever-evolving ... read more.

May
2015
8

Kelley Blue Book Used Car Market Report - April 2015
Fuel prices relatively flat in April; remain low ... read more.

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