How to Apply Price Markdowns
The "Price Markdown" feature on AutoTrader.com enables dealers to systematically subtract the amount of special offers from the price of their vehicles. With this tool, dealers are able to more easily highlight the affordability of their new cars and entice shoppers who may be undecided between a new and used vehicle. This quick reference guide shows you how to apply price markdowns on the back-end tool at dealers.autotrader.com.
Learn why counting clicks does not truly measure the value of display advertising
A handbook about using behavioral targeting to convert online tire kickers to real sales
Industry Insights on creative considerations for driving results with display advertising
Stand Out with Display Advertising
Display advertising offers opportunities for you to get noticed. Spotlight and Skyscraper ads can effectively complement your listings to drive more traffic to your dealership website and your Vehicle Details Pages.
How to Set Up "Why Buy This Model" for New Cars Listed on AutoTrader.com
Let shoppers know why they should "buy this model" with special comments that will appear on your New Car aggregate listings. This short, how-to guide shows you the simple steps to take to apply "Why Buy This Model," plus gives you some tips on New Car Aggregate Listing best practices and Front-Line Listings best practices.
Learn How Front-Line Listings on AutoTrader.com Can Work for You
Created to mirror the front-line inventory that franchise dealers have on their physical lots, Front-Line Listings on AutoTrader.com create a virtual dealership front line that is customized for each shopper and provide consumers with a better shopping experience while increasing exposure and engagement for dealers’ new-vehicle inventory.
OEM Specials One-Sheet
This document is a PDF one-sheet on applying OEM Incentives or setting up your own dealership specials with just a click on AutoTrader.com's back-end tool. I'ts easy to use - no need to manually create OEM Special Offers!
FEATURED VIDEO TUTORIAL
How to engage, influence and convert online new car shoppers into offline new car buyers.
What You Need to Know about Millennials & Why It Matters
An analysis of Millennial car shoppers & buyers to understand their car-shopping behavior.
The Good, the Bad and the Ugly: Do You Really Know What Your Customers Are Saying about You?
Word-of-mouth has gone viral and so has your ... read more.
Cox Enterprises Names Sanford Schwartz President of Manheim & AutoTrader Group
CEO Chip Perry to retire May 1.
Stay In Touch
Subscribe to our monthly newsletter to stay current with our latest events, news and resources.
Your privacy is important to us.