Learning Library

MAR 10
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - February 2015

  • Auction values continue to climb in February 2015
  • Fuel prices rally in February 2015, remain down 34 percent year-over-year
  • Crossover segments report largest gains in 2015
  • Full-size pickup truck values continue to increase in 2015
  • 2015 mid-size sedan auction retention lower than previous years
  • Ford Flex leads full-size crossover/SUV segment

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MAR 2
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies
Additional
Resources
Resource
2015 Automotive Buyer Influence Study
This study, conducted by IHS Automotive and commissioned by AutoTrader, shows the sources currently influencing vehicle purchases.
Resource
2015 Automotive Buyer Influence Study 3-in-1 Infographic
Three infographics that reveal key data points from the latest study about the influence of media on New & Used car buyers

2015 Automotive Buyer Influence Study LIVE Online Event (Recording)

Download the presentation or watch the video from the 2015 Automotive Buyer Influence Study webcast.

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FEB 12
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - January 2015

  • Fuel prices reach six-year low
  • Trucks, SUVs and crossovers held value best in 2014
  • Full-size pickup trucks off to strong start in 2015
  • Strong start for 2015 SUV/crossover values
  • Mid-size sedans start 2015 strong
  • 2014 compact car retention

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JAN 26
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

Top-rated dealership grows market share and optimizes its digital strategy

Case studies are designed to illustrate how dealers use specific tools, technology and tactics to successfully transform their businesses. This case study examines how Mountain States Toyota has transformed their business and grown market share from 8% to 21.85% by shifting to an all-digital marketing strategy with a focus on Search and third-party site advertising.

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JAN 23
2015
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
2015 Automotive Buyer Influence Study
This study, conducted by IHS Automotive and commissioned by AutoTrader, shows the sources currently influencing vehicle purchases.

2015 Automotive Buyer Influence Study 3-in-1 Infographic

Three infographics that reveal key data points from the latest study about the influence of media on New & Used car buyers.

downloadDownload PDF Now

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FEATURED VIDEO TUTORIAL

Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.

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FEATURED DOWNLOAD

White Paper: It's About Time
Streamlining in-store processes to improve the customer experience

LATEST RESOURCES

Mar
2015
16

Autotrader Unveils New Brand Identity
Company launches new logo and brand identity

Mar
2015
10

Kelley Blue Book Used Car Market Report - February 2015
Auction values continue to climb in February 2015

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