In order to better understand what defines operational excellence, AutoTrader examined 20,000 dealerships on its website to discover which ones were the highest performers in terms of driving customers to their virtual experience. Using these results, AutoTrader commissioned a third party to conduct a qualitative analysis of these dealers. The analysis identified eight fundamental areas of front-end dealership operations leading to a sale.
This infographic reveals findings from the annual 2013 AutoTrader.com Certified Study and demonstrates the importance of educating shoppers about Certified vehicles.
What manufacturers and marketers need to know about this 75-million-strong contingent.
Exclusive study reveals how consumers use multiple devices while shopping for a car.
AutoTrader.com's Multi-Device Car Shopping Study shows how the usage of smartphones and tablets is changing car shopping and provides insights into what OEMs and dealers need to do to influence shoppers across devices.
Millennials are aging into the United States' largest car-buying cohort. Here's a quick glance at how they shop for cars.
- Used-car values continue downward, trend expected to continue
- Van, truck values show greatest used-vehicle value gains
- Subcompact car values report largest declines
- Used hot car report
Nearly a quarter of all new- and used-car buyers use multiple devices to shop. Indeed, there's a correlation between everyday device usage and shopping behavior, and it's a trend that's becoming a way of life. In fact, AutoTrader.com expects that 52% of all car shopping will be done on multiple devices within the next 5 years. This study reveals how consumers use their devices, and what you can do to ensure that you're delivering the kind of shopping experience they expect.
FEATURED VIDEO TUTORIAL
Real car buyers talk to us about how they rely on salespeople during the purchase process.
Independent Dealer Uses Trade-In Tool to Increase Dealership Profits
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.
White Paper: Front-End Fundamentals - 8 Keys to Driving a Sale
AutoTrader examined 20,000 dealerships on its website ... read more.
Case Study: Independent Dealership Uses Trade-In Marketplace to Increase Profits
New case study details how Carson Cars uses the ... read more.
Stay In Touch
Subscribe to our monthly newsletter to stay current with our latest events, news and resources.
Your privacy is important to us.