Use co-op funds to stretch your ad budget, help preserve cash flow
This infographic highlights key statistics from the 2014 Automotive Buyer Influence Study, including:
- How much time consumers are spending car shopping
- The amount of time allocated to online car shopping
- How and where consumers are spending their online car shopping time
In this intensely competitive market, it is critically important for automotive marketers to understand how new vehicle buyers shop for their vehicles. The 2014 Automotive Buyer Influence Study, commissioned by AutoTrader.com through IHS Automotive, provides insight into consumer behaviors for vehicle shopping. Its findings highlight the importance of reaching shoppers before they reach the dealer’s lot, Internet and smartphone use during the shopping process, and more.
In October 2010 and January 2011, the National Alliance of Buy Here, Pay Here Dealers (NABD) and AutoTrader.com teamed up for a groundbreaking study to define the consumer profile of the average Buy Here, Pay Here (BHPH) customer and to understand the u
The challenge for credit-challenged and BHPH purchasers is finding a dealer who can meet their needs in a reliable, easy way.
In order to better understand what defines operational excellence, AutoTrader examined 20,000 dealerships on its website to discover which ones were the highest performers in terms of driving customers to their virtual experience. Using these results, AutoTrader commissioned a third party to conduct a qualitative analysis of these dealers. The analysis identified eight fundamental areas of front-end dealership operations leading to a sale.
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Real car buyers talk to us about how they rely on salespeople during the purchase process.
Independent Dealer Uses Trade-In Tool to Increase Dealership Profits
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Bank on It: Co-op Funds Stretch Your Ad Budget, Help Preserve Cash Flow
Use co-op funds to stretch your ad budget, help ... read more.
2014 Automotive Buyer Influence Study: Key Car Buyer Stats
Infographic with key statistics on how consumers are ... read more.
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