This study, conducted by IHS Automotive and commissioned by AutoTrader, shows the sources currently influencing vehicle purchases.
Three infographics that reveal key data points from the latest study about the influence of media on New & Used car buyers
- Fuel prices reach six-year low
- Trucks, SUVs and crossovers held value best in 2014
- Full-size pickup trucks off to strong start in 2015
- Strong start for 2015 SUV/crossover values
- Mid-size sedans start 2015 strong
- 2014 compact car retention
Case studies are designed to illustrate how dealers use specific tools, technology and tactics to successfully transform their businesses. This case study examines how Mountain States Toyota has transformed their business and grown market share from 8% to 21.85% by shifting to an all-digital marketing strategy with a focus on Search and third-party site advertising.
Three infographics that reveal key data points from the latest study about the influence of media on New & Used car buyers.
Learn what sources influence car buyers to visit dealerships, how and where they are spending time during the shopping process, and more.
Study to Understand the Sources that Influence Vehicle Purchase
This study from IHS Automotive and AutoTrader.com shows the sources currently influencing vehicle purchases.
Since 2011, the Automotive Buyer Influence Study by IHS (commissioned by AutoTrader) has provided groundbreaking information about the influence of media among New and Used car buyers. This 2015 study shows that the Internet continues to be the most-used and most-influential source among consumers, with Millennials leading the way in this growth. Car buyers are spending 75% of their time shopping online, and mobile device use is growing significantly.
FEATURED VIDEO TUTORIAL
Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.
White Paper: It's About Time
Streamlining in-store processes to improve the customer experience
2015 Automotive Buyer Influence Study LIVE Online Event (Recording)
Download the presentation or watch the video from the ... read more.
Kelley Blue Book Used Car Market Report - January 2015
Fuel prices reach six-year low
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