Learning Library

AUG 3
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies
Additional
Resources
Resource
2015 Online Retail F&I Study
Negotiating and applying for credit are two aspects of the car-buying experience that are particular sources of anxiety for consumers. Despite their general anxiety and reluctance around F&I, 84% beleive F&I products have real value and 72% of shoppers in

Online Retailing: Work Deals Not Leads

Selling cars is a relationship business. Customers buy cars from people, not computers. But online retailing shortens the in-store hassle, cuts down the amount of time it takes to complete the purchase, minimizes buyer confusion and sets expectations in a

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JUL 16
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

How to Avoid Two Common Sins of Summer in Used Vehicles

DaIe Pollak shares two cardinal sins that dealers commit in used vehicles as summer gets into full swing.

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JUL 10
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - June 2015

  • Fuel prices continue to rise into summer months
  • Used-car values continue downward trend, pickups remain stable
  • Toyota Tundra values top list for best performing year-to-date

downloadDownload Report Now

JUN 24
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

From the Auction to Your Lot in 72 Hours: How Expediting the Process from Acquisition to Retail-Ready Protects Profits in Good Times and Bad

It’s a simple concept. The sooner you get your cars on the lot, the sooner they’re ready to sell. Easy enough. Buy, transport, recondition, take photos, create a description, upload to your website and third-party sites, put it on the lot. But what’

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JUN 22
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Don’t let that customer walk! Use “Retail View” on Manheim.com or OVE.com to save the deal.

You’ve seen it all before: You’ve got the exact model, year and options down to the tire tread a customer wants except it’s not the right color, or it’s missing a specific feature. What do you do? Offer to make a few phone calls or get it at the a

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FEATURED VIDEO TUTORIAL

Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.

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FEATURED DOWNLOAD

Car Buyer of the Future Study
Autotrader’s Car Buyer of the Future Study looked at the current shopping, buying and ownership process and asked more than 4,000 consumers about their ideal process. The study was a multi-stage approach with both qualitative and quantitative research t

LATEST RESOURCES

Aug
2015
3

Online Retailing: Work Deals Not Leads
Selling cars is a relationship business. Customers buy ... read more.

Jul
2015
16

How to Avoid Two Common Sins of Summer in Used Vehicles
DaIe Pollak shares two cardinal sins that dealers ... read more.

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