The challenge for credit-challenged and BHPH purchasers is finding a dealer who can meet their needs in a reliable, easy way.
In order to better understand what defines operational excellence, AutoTrader examined 20,000 dealerships on its website to discover which ones were the highest performers in terms of driving customers to their virtual experience. Using these results, AutoTrader commissioned a third party to conduct a qualitative analysis of these dealers. The analysis identified eight fundamental areas of front-end dealership operations leading to a sale.
This infographic reveals findings from the annual 2013 AutoTrader.com Certified Study and demonstrates the importance of educating shoppers about Certified vehicles.
What manufacturers and marketers need to know about this 75-million-strong contingent.
Exclusive study reveals how consumers use multiple devices while shopping for a car.
AutoTrader.com's Multi-Device Car Shopping Study shows how the usage of smartphones and tablets is changing car shopping and provides insights into what OEMs and dealers need to do to influence shoppers across devices.
Millennials are aging into the United States' largest car-buying cohort. Here's a quick glance at how they shop for cars.
- Used-car values continue downward, trend expected to continue
- Van, truck values show greatest used-vehicle value gains
- Subcompact car values report largest declines
- Used hot car report
FEATURED VIDEO TUTORIAL
Real car buyers talk to us about how they rely on salespeople during the purchase process.
Independent Dealer Uses Trade-In Tool to Increase Dealership Profits
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.
Time for Buy Here Pay Here Transparency: Why It Pays Off and How You Can Get Started
The challenge for credit-challenged and BHPH ... read more.
White Paper: Front-End Fundamentals - 8 Keys to Driving a Sale
AutoTrader examined 20,000 dealerships on its website ... read more.
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