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The "Price Markdown" feature on AutoTrader.com enables dealers to systematically subtract the amount of special offers from the price of their vehicles. With this tool, dealers are able to more easily highlight the affordability of their new cars and entice shoppers who may be undecided between a new and used vehicle. This quick reference guide shows you how to apply price markdowns on the back-end tool at dealers.autotrader.com.

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Display advertising offers opportunities for you to get noticed. Spotlight and Skyscraper ads can effectively complement your listings to drive more traffic to your dealership website and your Vehicle Details Pages.

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Let shoppers know why they should "buy this model" with special comments that will appear on your New Car aggregate listings. This short, how-to guide shows you the simple steps to take to apply "Why Buy This Model," plus gives you some tips on New Car Aggregate Listing best practices and Front-Line Listings best practices.

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Created to mirror the front-line inventory that franchise dealers have on their physical lots, Front-Line Listings on AutoTrader.com create a virtual dealership front line that is customized for each shopper and provide consumers with a better shopping experience while increasing exposure and engagement for dealers’ new-vehicle inventory.  

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This document is a PDF one-sheet on applying OEM Incentives or setting up your own dealership specials with just a click on AutoTrader.com's back-end tool.  I'ts easy to use - no need to manually create OEM Special Offers! 

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