Learning Library

JAN 22
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies
Additional
Resources
Resource
2011 Automotive Buyer Influence Study: Sources that Influence Purchase
Learn what sources influence car buyers to visit dealerships, how and where they are spending time during the shopping process, and more.
Resource
2013 Polk Automotive Buyer Influence Study
Study to Understand the Sources that Influence Vehicle Purchase
Resource
2014 Automotive Buyer Influence Study
This study from IHS Automotive and AutoTrader.com shows the sources currently influencing vehicle purchases.

2015 Automotive Buyer Influence Study

Since 2011, the Automotive Buyer Influence Study by IHS (commissioned by AutoTrader) has provided groundbreaking information about the influence of media among New and Used car buyers. This 2015 study shows that the Internet continues to be the most-used and most-influential source among consumers, with Millennials leading the way in this growth. Car buyers are spending 75% of their time shopping online, and mobile device use is growing significantly.

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JAN 9
2015
  •  
    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
AutoTrader.com Multi-Device Car Shopping Study: How Consumers Shop for Cars
Exclusive study reveals how consumers use multiple devices while shopping for a car.
Resource
AutoTrader.com Multi-Device Car Shopping Study Infographic
Snapshot of Study Findings
Resource
AutoTrader.com Study Reveals How Consumers Use Mobile Devices to Shop for Cars; Number of Multi-Device Car Shoppers Predicted to More Than Double by 2018
AutoTrader.com's Multi-Device Car Shopping Study shows how the usage of smartphones and tablets is changing car shopping and provides insights into what OEMs and dealers need to do to influence shoppers across devices.

Multi-Device Best Practices Handbook

42% of all car buyers use multiple devices during the car-shopping process; among Millennials, that number jumps to 50%. Powered by multiple devices and limitless access to information, today’s “always-on” consumer is compelling automotive dealers to recalibrate their business model. The tips and tactics in this handbook will help you deliver the online experience consumers expect.

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JAN 8
2015
  •  
    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - December 2014

  • Used-vehicle values finish the year strong
  • Mid-size pickup truck category leads in retained value
  • Fuel prices reach new low
  • Despite dip in housing construction, full-size truck values remain stable
  • Mid-size sedan segment outperforms in December despite auction volume increase

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JAN 8
2015
  •  
    Best Practices
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    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
2014 AutoTrader CPO Study "3-in-1" Infographic
Three inforgraphics that reveal key data points from the latest study on Certified Pre-Owned vehicles.

2014 AutoTrader CPO Study Brochure

This brochure provides key data points from the 2014 AutoTrader.com CPO study, including how CPO buyers spend their shopping time, the impact of shopper education on CPO, and the reasons shoppers choose CPO.

 

 

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DEC 12
2014
  •  
    Best Practices
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    Digital Marketing
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    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - November 2014

  • Used-car values begin to slow down as year-end approaches
  • Values for full-size pickup trucks remain above previous years’ values
  • New-vehicle debuts to impact used-vehicle values

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FEATURED VIDEO TUTORIAL

Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.

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FEATURED DOWNLOAD

White Paper: It's About Time
Streamlining in-store processes to improve the customer experience

LATEST RESOURCES

Jan
2015
22

2015 Automotive Buyer Influence Study
This study, conducted by IHS Automotive and ... read more.

Jan
2015
9

Multi-Device Best Practices Handbook
How to deliver the online experience consumers expect

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