Learning Library

FEB 20
2012
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    Best Practices
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Additional
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Resource
AutoTrader.com's New Price Markdown Feature
New price markdown feature enables dealers to highlight affordability of their new car inventory on AutoTrader.com

How to Apply Price Markdowns

The "Price Markdown" feature on AutoTrader.com enables dealers to systematically subtract the amount of special offers from the price of their vehicles. With this tool, dealers are able to more easily highlight the affordability of their new cars and entice shoppers who may be undecided between a new and used vehicle. This quick reference guide shows you how to apply price markdowns on the back-end tool at dealers.autotrader.com.

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JAN 13
2012
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    Best Practices
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Additional
Resources
Resource
Measuring Advertising Effectiveness Beyond the Click
Learn why counting clicks does not truly measure the value of display advertising
Resource
Basic Training for Behavioral Targeting
A handbook about using behavioral targeting to convert online tire kickers to real sales
Resource
Display Advertising: What You Need to Know
Industry Insights on creative considerations for driving results with display advertising

Stand Out with Display Advertising

Display advertising offers opportunities for you to get noticed. Spotlight and Skyscraper ads can effectively complement your listings to drive more traffic to your dealership website and your Vehicle Details Pages.

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DEC 2
2011
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    Best Practices
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How to Set Up "Why Buy This Model" for New Cars Listed on AutoTrader.com

Let shoppers know why they should "buy this model" with special comments that will appear on your New Car aggregate listings. This short, how-to guide shows you the simple steps to take to apply "Why Buy This Model," plus gives you some tips on New Car Aggregate Listing best practices and Front-Line Listings best practices.

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OCT 27
2011
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    Best Practices
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Learn How Front-Line Listings on AutoTrader.com Can Work for You

Created to mirror the front-line inventory that franchise dealers have on their physical lots, Front-Line Listings on AutoTrader.com create a virtual dealership front line that is customized for each shopper and provide consumers with a better shopping experience while increasing exposure and engagement for dealers’ new-vehicle inventory.  

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OCT 25
2011
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    Best Practices
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OEM Specials One-Sheet

This document is a PDF one-sheet on applying OEM Incentives or setting up your own dealership specials with just a click on AutoTrader.com's back-end tool.  I'ts easy to use - no need to manually create OEM Special Offers! 

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FEATURED VIDEO TUTORIAL

View Building a Direct-from-Consumer Inventory Acquisition Channel

Learn how to acquire high-quality units by maximizing the opportunity among car shoppers looking to trade in their vehicles.

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FEATURED DOWNLOAD

Driving Influence & Preference for New Cars
Infographic with key data points about New Cars

LATEST RESOURCES

Apr
2014
17

Research Shows How Strong Merchandising with Used Cars Give You an Edge
Infographic with key data points on merchandising Used ... read more.

Mar
2014
24

AutoTrader.com Joins Team Penske as Sponsor of No. 22 Ford Team
Multi-year contract with Team Penske opens new ... read more.

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