Learn what sources influence car buyers to visit dealerships, how and where they are spending time during the shopping process, and more.
Study to Understand the Sources that Influence Vehicle Purchase
This study from IHS Automotive and AutoTrader.com shows the sources currently influencing vehicle purchases.
Since 2011, the Automotive Buyer Influence Study by IHS (commissioned by AutoTrader) has provided groundbreaking information about the influence of media among New and Used car buyers. This 2015 study shows that the Internet continues to be the most-used and most-influential source among consumers, with Millennials leading the way in this growth. Car buyers are spending 75% of their time shopping online, and mobile device use is growing significantly.
Exclusive study reveals how consumers use multiple devices while shopping for a car.
Snapshot of Study Findings
AutoTrader.com's Multi-Device Car Shopping Study shows how the usage of smartphones and tablets is changing car shopping and provides insights into what OEMs and dealers need to do to influence shoppers across devices.
42% of all car buyers use multiple devices during the car-shopping process; among Millennials, that number jumps to 50%. Powered by multiple devices and limitless access to information, today’s “always-on” consumer is compelling automotive dealers to recalibrate their business model. The tips and tactics in this handbook will help you deliver the online experience consumers expect.
- Used-vehicle values finish the year strong
- Mid-size pickup truck category leads in retained value
- Fuel prices reach new low
- Despite dip in housing construction, full-size truck values remain stable
- Mid-size sedan segment outperforms in December despite auction volume increase
This brochure provides key data points from the 2014 AutoTrader.com CPO study, including how CPO buyers spend their shopping time, the impact of shopper education on CPO, and the reasons shoppers choose CPO.
- Used-car values begin to slow down as year-end approaches
- Values for full-size pickup trucks remain above previous years’ values
- New-vehicle debuts to impact used-vehicle values
FEATURED VIDEO TUTORIAL
Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.
White Paper: It's About Time
Streamlining in-store processes to improve the customer experience
Multi-Device Best Practices Handbook
How to deliver the online experience consumers expect
Stay In Touch
Subscribe to our monthly newsletter to stay current with our latest events, news and resources.
Your privacy is important to us.