Learning Library

OCT 20
2014
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Bank on It: Co-op Funds Stretch Your Ad Budget, Help Preserve Cash Flow

Use co-op funds to stretch your ad budget, help preserve cash flow

Read More >

OCT 17
2014
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

2014 Automotive Buyer Influence Study: Key Car Buyer Stats

This infographic highlights key statistics from the 2014 Automotive Buyer Influence Study, including:

  • How much time consumers are spending car shopping
  • The amount of time allocated to online car shopping
  • How and where consumers are spending their online car shopping time

downloadDownload Infographic Now

OCT 17
2014
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

AutoTrader.com Vehicle Purchase Study

In this intensely competitive market, it is critically important for automotive marketers to understand how new vehicle buyers shop for their vehicles. The 2014 Automotive Buyer Influence Study, commissioned by AutoTrader.com through IHS Automotive, provides insight into consumer behaviors for vehicle shopping. Its findings highlight the importance of reaching shoppers before they reach the dealer’s lot, Internet and smartphone use during the shopping process, and more.

downloadDownload Report Now

SEP 25
2014
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
2011 Buy Here, Pay Here Study
In October 2010 and January 2011, the National Alliance of Buy Here, Pay Here Dealers (NABD) and AutoTrader.com teamed up for a groundbreaking study to define the consumer profile of the average Buy Here, Pay Here (BHPH) customer and to understand the u

Time for Buy Here Pay Here Transparency: Why It Pays Off and How You Can Get Started

The challenge for credit-challenged and BHPH purchasers is finding a dealer who can meet their needs in a reliable, easy way.

Read More >

SEP 17
2014
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

White Paper: Front-End Fundamentals - 8 Keys to Driving a Sale

In order to better understand what defines operational excellence, AutoTrader examined 20,000 dealerships on its website to discover which ones were the highest performers in terms of driving customers to their virtual experience. Using these results, AutoTrader commissioned a third party to conduct a qualitative analysis of these dealers. The analysis identified eight fundamental areas of front-end dealership operations leading to a sale.

downloadDownload White Paper Now

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers talk to us about how they rely on salespeople during the purchase process.

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED DOWNLOAD

Independent Dealer Uses Trade-In Tool to Increase Dealership Profits
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.

LATEST RESOURCES

Oct
2014
20

Bank on It: Co-op Funds Stretch Your Ad Budget, Help Preserve Cash Flow
Use co-op funds to stretch your ad budget, help ... read more.

Oct
2014
17

2014 Automotive Buyer Influence Study: Key Car Buyer Stats
Infographic with key statistics on how consumers are ... read more.

Stay In Touch

Subscribe to our monthly newsletter to stay current with our latest events, news and resources.

Your privacy is important to us.

Explore The Dealer Learning Center