Learning Library

JUN 24
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

From the Auction to Your Lot in 72 Hours: How Expediting the Process from Acquisition to Retail-Ready Protects Profits in Good Times and Bad

It’s a simple concept. The sooner you get your cars on the lot, the sooner they’re ready to sell. Easy enough. Buy, transport, recondition, take photos, create a description, upload to your website and third-party sites, put it on the lot. But what’

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JUN 22
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

Don’t let that customer walk! Use “Retail View” on Manheim.com or OVE.com to save the deal.

You’ve seen it all before: You’ve got the exact model, year and options down to the tire tread a customer wants except it’s not the right color, or it’s missing a specific feature. What do you do? Offer to make a few phone calls or get it at the a

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JUN 12
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - May 2015

  • Fuel prices continue steep climb in May 2015
  • Despite increasing fuel prices, electric vehicles among worst-performing segment
  • Buick, Jeep and Dodge report largest gains year-to-date

downloadDownload Report Now

MAY 14
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

Stay informed, stay on top of your game. Tap into state and national associations.

Between compliance issues and an ever-evolving industry, dealers should tap into their state and national associations to stay current.

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MAY 8
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - April 2015

  • Fuel prices relatively flat in April; remain low year-over-year
  • Sports car values heat up prior to summer months, while electric vehicle values cool
  • Chrysler, Buick report largest gains on strength of popular models in April

downloadDownload Report Now

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FEATURED VIDEO TUTORIAL

Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.

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FEATURED DOWNLOAD

Car Buyer of the Future Study
Autotrader’s Car Buyer of the Future Study looked at the current shopping, buying and ownership process and asked more than 4,000 consumers about their ideal process. The study was a multi-stage approach with both qualitative and quantitative research t

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