Learning Library

SEP 17
2014
  •  
    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

White Paper: Front-End Fundamentals - 8 Keys to Driving a Sale

In order to better understand what defines operational excellence, AutoTrader examined 20,000 dealerships on its website to discover which ones were the highest performers in terms of driving customers to their virtual experience. Using these results, AutoTrader commissioned a third party to conduct a qualitative analysis of these dealers. The analysis identified eight fundamental areas of front-end dealership operations leading to a sale.

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SEP 15
2014
  •  
    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
  •  
    Shopper Insights
  •  
    Video
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    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - August 2014

  • Van, full-size sport utility segments among top used-vehicle performers
  • Entry-level luxury vehicles down more than 4 percent year-over-year
  • Subcompacts approach three-year vehicle value lows
  • Full-size pickup trucks continue mild downward trend through August 2014

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AUG 22
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies
Additional
Resources
Resource
Sell More Certified Pre-Owned, It Just Takes Education
Car shoppers’ interest in certified vehicles continues to grow, yet many don’t understand what CPO means. Discover how to educate shoppers about CPO to cash in on the Certified opportunity.

The Benefits of CPO

This infographic reveals findings from the annual 2013 AutoTrader.com Certified Study and demonstrates the importance of educating shoppers about Certified vehicles.

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AUG 14
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies
Additional
Resources
Resource
Millennials: The Next Generation Car Buyer
What manufacturers and marketers need to know about this 75-million-strong contingent.
Resource
AutoTrader.com Multi-Device Car Shopping Study: How Consumers Shop for Cars
Exclusive study reveals how consumers use multiple devices while shopping for a car.
Resource
AutoTrader.com Study Reveals How Consumers Use Mobile Devices to Shop for Cars; Number of Multi-Device Car Shoppers Predicted to More Than Double by 2018
AutoTrader.com's Multi-Device Car Shopping Study shows how the usage of smartphones and tablets is changing car shopping and provides insights into what OEMs and dealers need to do to influence shoppers across devices.

Millennials Accelerate Change in the Car-Shopping Process (infographic)

Millennials are aging into the United States' largest car-buying cohort. Here's a quick glance at how they shop for cars.

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AUG 7
2014
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - July 2014

  • Used-car values continue downward, trend expected to continue
  • Van, truck values show greatest used-vehicle value gains
  • Subcompact car values report largest declines
  • Used hot car report

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FEATURED VIDEO TUTORIAL

Real car buyers talk to us about how they rely on salespeople during the purchase process.

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FEATURED DOWNLOAD

Independent Dealer Uses Trade-In Tool to Increase Dealership Profits
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.

LATEST RESOURCES

Sep
2014
25

Time for Buy Here Pay Here Transparency: Why It Pays Off and How You Can Get Started
The challenge for credit-challenged and BHPH ... read more.

Sep
2014
17

White Paper: Front-End Fundamentals - 8 Keys to Driving a Sale
AutoTrader examined 20,000 dealerships on its website ... read more.

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