Learning Library

FEB 12
2015
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    Best Practices
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Kelley Blue Book Used Car Market Report - January 2015

  • Fuel prices reach six-year low
  • Trucks, SUVs and crossovers held value best in 2014
  • Full-size pickup trucks off to strong start in 2015
  • Strong start for 2015 SUV/crossover values
  • Mid-size sedans start 2015 strong
  • 2014 compact car retention

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JAN 26
2015
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    Best Practices
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    Digital Marketing
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Top-rated dealership grows market share and optimizes its digital strategy

Case studies are designed to illustrate how dealers use specific tools, technology and tactics to successfully transform their businesses. This case study examines how Mountain States Toyota has transformed their business and grown market share from 8% to 21.85% by shifting to an all-digital marketing strategy with a focus on Search and third-party site advertising.

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JAN 23
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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Additional
Resources
Resource
2015 Automotive Buyer Influence Study
This study, conducted by IHS Automotive and commissioned by AutoTrader, shows the sources currently influencing vehicle purchases.

2015 Automotive Buyer Influence Study 3-in-1 Infographic

Three infographics that reveal key data points from the latest study about the influence of media on New & Used car buyers.

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JAN 22
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Search & Social
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    Shopper Insights
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    White Papers & Case Studies
Additional
Resources
Resource
2011 Automotive Buyer Influence Study: Sources that Influence Purchase
Learn what sources influence car buyers to visit dealerships, how and where they are spending time during the shopping process, and more.
Resource
2013 Polk Automotive Buyer Influence Study
Study to Understand the Sources that Influence Vehicle Purchase
Resource
2014 Automotive Buyer Influence Study
This study from IHS Automotive and AutoTrader.com shows the sources currently influencing vehicle purchases.

2015 Automotive Buyer Influence Study

Since 2011, the Automotive Buyer Influence Study by IHS (commissioned by AutoTrader) has provided groundbreaking information about the influence of media among New and Used car buyers. This 2015 study shows that the Internet continues to be the most-used and most-influential source among consumers, with Millennials leading the way in this growth. Car buyers are spending 75% of their time shopping online, and mobile device use is growing significantly.

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JAN 9
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies
Additional
Resources
Resource
AutoTrader.com Multi-Device Car Shopping Study: How Consumers Shop for Cars
Exclusive study reveals how consumers use multiple devices while shopping for a car.
Resource
AutoTrader.com Multi-Device Car Shopping Study Infographic
Snapshot of Study Findings
Resource
AutoTrader.com Study Reveals How Consumers Use Mobile Devices to Shop for Cars; Number of Multi-Device Car Shoppers Predicted to More Than Double by 2018
AutoTrader.com's Multi-Device Car Shopping Study shows how the usage of smartphones and tablets is changing car shopping and provides insights into what OEMs and dealers need to do to influence shoppers across devices.

Multi-Device Best Practices Handbook

42% of all car buyers use multiple devices during the car-shopping process; among Millennials, that number jumps to 50%. Powered by multiple devices and limitless access to information, today’s “always-on” consumer is compelling automotive dealers to recalibrate their business model. The tips and tactics in this handbook will help you deliver the online experience consumers expect.

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FEATURED VIDEO TUTORIAL

Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.

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FEATURED DOWNLOAD

White Paper: It's About Time
Streamlining in-store processes to improve the customer experience

LATEST RESOURCES

Feb
2015
12

Kelley Blue Book Used Car Market Report - January 2015
Fuel prices reach six-year low

Feb
2015
12

Survey Reveals Millennials Have a Love Affair with their Cars
Research continues to debunk the persistent stereotype ... read more.

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