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NOV 17
2014
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    Best Practices
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Kelley Blue Book Used Car Market Report - October 2014

  • Vehicle values drop consistently since May peak
  • Fuel prices hit three-year lows
  • Full-size pickup truck values continue decline
  • Four-week vehicle value change by segment (%)
  • Full-size car values reach lowest levels of 2014
  • Used hot car report

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NOV 6
2014
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Autotrader.Com Reveals Findings of the 2014 Certified Pre-Owned (CPO) Study
Consideration of certified vehicles is on the rise among shoppers while CPO owners exhibit strong loyalty to dealerships and manufacturers

2014 AutoTrader CPO Study "3-in-1" Infographic

Three inforgraphics that reveal key data points from the latest study on Certified Pre-Owned vehicles.

downloadDownload Infographics Now

OCT 29
2014
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2014 Automotive Buyer Influence Study Infographic
Infographic with key statistics on how consumers are shopping for cars
Resource
IHS Automotive Report: AutoTrader 2014 Vehicle Purchase Study
The 2014 Automotive Buyer Influence Study provides insight into consumer behaviors for vehicle shopping.

2014 Automotive Buyer Influence Study

Since 2011, the IHS Automotive Buyer Influence Study has provided groundbreaking information about the influence of media among New and Used Car Buyers. This 2014 study shows that the Internet continues to be the most-used and most-influential source among consumers, with Millennials leading the way in this growth. Car buyers are spending 75% of their time shopping online, and mobile device use is growing.

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OCT 17
2014
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Additional
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IHS Automotive Report: AutoTrader 2014 Vehicle Purchase Study
The 2014 Automotive Buyer Influence Study provides insight into consumer behaviors for vehicle shopping.

2014 Automotive Buyer Influence Study Infographic

This infographic highlights key statistics from the 2014 Automotive Buyer Influence Study, including:

  • How much time consumers are spending car shopping
  • The amount of time allocated to online car shopping
  • How and where consumers are spending their online car shopping time

downloadDownload Infographic Now

OCT 17
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies
Additional
Resources
Resource
2014 Automotive Buyer Influence Study Infographic
Infographic with key statistics on how consumers are shopping for cars

IHS Automotive Report: AutoTrader 2014 Vehicle Purchase Study

In this intensely competitive market, it is critically important for automotive marketers to understand how new vehicle buyers shop for their vehicles. The 2014 Automotive Buyer Influence Study, commissioned by AutoTrader.com through IHS Automotive, provides insight into consumer behaviors for vehicle shopping. Its findings highlight the importance of reaching shoppers before they reach the dealer’s lot, Internet and smartphone use during the shopping process, and more.

downloadDownload Report Now

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FEATURED VIDEO TUTORIAL

Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.

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FEATURED DOWNLOAD

2014 Automotive Buyer Influence Study
This study from IHS Automotive and AutoTrader.com shows the sources currently influencing vehicle purchases.

LATEST RESOURCES

Nov
2014
17

Video: Rick Wainschel Reveals New Insights about the CPO Owner Experience
Rick Wainschel, VP of Automotive Insights at ... read more.

Nov
2014
17

Video: 2014 CPO Market Overview from Economist Tom Webb
Manheim's Chief Economist, Tom Webb, gives us an ... read more.

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