Learning Library

SEP 15
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - August 2014

  • Van, full-size sport utility segments among top used-vehicle performers
  • Entry-level luxury vehicles down more than 4 percent year-over-year
  • Subcompacts approach three-year vehicle value lows
  • Full-size pickup trucks continue mild downward trend through August 2014

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AUG 22
2014
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    Best Practices
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    Shopper Insights
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Additional
Resources
Resource
Sell More Certified Pre-Owned, It Just Takes Education
Car shoppers’ interest in certified vehicles continues to grow, yet many don’t understand what CPO means. Discover how to educate shoppers about CPO to cash in on the Certified opportunity.

The Benefits of CPO

This infographic reveals findings from the annual 2013 AutoTrader.com Certified Study and demonstrates the importance of educating shoppers about Certified vehicles.

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AUG 14
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Shopper Insights
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Additional
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Resource
Millennials: The Next Generation Car Buyer
What manufacturers and marketers need to know about this 75-million-strong contingent.
Resource
AutoTrader.com Multi-Device Car Shopping Study: How Consumers Shop for Cars
Exclusive study reveals how consumers use multiple devices while shopping for a car.
Resource
AutoTrader.com Study Reveals How Consumers Use Mobile Devices to Shop for Cars; Number of Multi-Device Car Shoppers Predicted to More Than Double by 2018
AutoTrader.com's Multi-Device Car Shopping Study shows how the usage of smartphones and tablets is changing car shopping and provides insights into what OEMs and dealers need to do to influence shoppers across devices.

Millennials Accelerate Change in the Car-Shopping Process (infographic)

Millennials are aging into the United States' largest car-buying cohort. Here's a quick glance at how they shop for cars.

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AUG 7
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - July 2014

  • Used-car values continue downward, trend expected to continue
  • Van, truck values show greatest used-vehicle value gains
  • Subcompact car values report largest declines
  • Used hot car report

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JUL 23
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies
Additional
Resources
Resource
AutoTrader.com Multi-Device Car Shopping Study Infographic
Snapshot of Study Findings

AutoTrader.com Multi-Device Car Shopping Study: How Consumers Shop for Cars

Nearly a quarter of all new- and used-car buyers use multiple devices to shop. Indeed, there's a correlation between everyday device usage and shopping behavior, and it's a trend that's becoming a way of life. In fact, AutoTrader.com expects that 52% of all car shopping will be done on multiple devices within the next 5 years. This study reveals how consumers use their devices, and what you can do to ensure that you're delivering the kind of shopping experience they expect.

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FEATURED VIDEO TUTORIAL

Real car buyers talk to us about how they rely on salespeople during the purchase process.

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Independent Dealer Uses Trade-In Tool to Increase Dealership Profits
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.

LATEST RESOURCES

Sep
2014
16

Case Study: Independent Dealership Uses Trade-In Marketplace to Increase Profits
New case study details how Carson Cars uses the ... read more.

Sep
2014
15

Kelley Blue Book Used Car Market Report - August 2014
Van, Full-Size Sport Utility Segments among Top Used- ... read more.

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