Learning Library

DEC 12
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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Kelley Blue Book Used Car Market Report - November 2014

  • Used-car values begin to slow down as year-end approaches
  • Values for full-size pickup trucks remain above previous years’ values
  • New-vehicle debuts to impact used-vehicle values

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NOV 24
2014
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    Best Practices
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    White Papers & Case Studies

White Paper: It's About Time

To better understand the disconnect between customer expectations and the dealership experience, as well as areas of opportunities where dealerships may better align their in-store processes with customer requirements, AutoTrader conducted an analysis of four disparate dealerships to document a baseline of dealership processes and cycle time to help identify strategies that can create a competitive advantage.

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NOV 17
2014
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    Best Practices
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    Market Reports
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Kelley Blue Book Used Car Market Report - October 2014

  • Vehicle values drop consistently since May peak
  • Fuel prices hit three-year lows
  • Full-size pickup truck values continue decline
  • Four-week vehicle value change by segment (%)
  • Full-size car values reach lowest levels of 2014
  • Used hot car report

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NOV 6
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Shopper Insights
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Additional
Resources
Resource
Autotrader.Com Reveals Findings of the 2014 Certified Pre-Owned (CPO) Study
Consideration of certified vehicles is on the rise among shoppers while CPO owners exhibit strong loyalty to dealerships and manufacturers

2014 AutoTrader CPO Study "3-in-1" Infographic

Three inforgraphics that reveal key data points from the latest study on Certified Pre-Owned vehicles.

downloadDownload Infographics Now

OCT 29
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies
Additional
Resources
Resource
2014 Automotive Buyer Influence Study Infographic
Infographic with key statistics on how consumers are shopping for cars
Resource
IHS Automotive Report: AutoTrader 2014 Vehicle Purchase Study
The 2014 Automotive Buyer Influence Study provides insight into consumer behaviors for vehicle shopping.

2014 Automotive Buyer Influence Study

Since 2011, the IHS Automotive Buyer Influence Study has provided groundbreaking information about the influence of media among New and Used Car Buyers. This 2014 study shows that the Internet continues to be the most-used and most-influential source among consumers, with Millennials leading the way in this growth. Car buyers are spending 75% of their time shopping online, and mobile device use is growing.

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FEATURED VIDEO TUTORIAL

Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.

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FEATURED DOWNLOAD

White Paper: It's About Time
Streamlining in-store processes to improve the customer experience

LATEST RESOURCES

Dec
2014
12

Kelley Blue Book Used Car Market Report - November 2014
Used-car values begin to slow down as year-end ... read more.

Nov
2014
24

White Paper: It's About Time
Streamlining in-store processes to improve the ... read more.

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    Video
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    Webinar

UPCOMING WEBINARS

Feb
2015
26

AutoTrader.com/IHS Automotive Buyer Influence Study Live Online
AutoTrader.com, in partnership with IHS, will reveal ... read more.

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