Learning Library

OCT 29
2014
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    Best Practices
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Additional
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2014 Automotive Buyer Influence Study Infographic
Infographic with key statistics on how consumers are shopping for cars
Resource
IHS Automotive Report: AutoTrader 2014 Vehicle Purchase Study
The 2014 Automotive Buyer Influence Study provides insight into consumer behaviors for vehicle shopping.

2014 Automotive Buyer Influence Study

Since 2011, the IHS Automotive Buyer Influence Study has provided groundbreaking information about the influence of media among New and Used Car Buyers. This 2014 study shows that the Internet continues to be the most-used and most-influential source among consumers, with Millennials leading the way in this growth. Car buyers are spending 75% of their time shopping online, and mobile device use is growing.

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OCT 17
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
  •  
    Video
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    White Papers & Case Studies
Additional
Resources
Resource
IHS Automotive Report: AutoTrader 2014 Vehicle Purchase Study
The 2014 Automotive Buyer Influence Study provides insight into consumer behaviors for vehicle shopping.

2014 Automotive Buyer Influence Study Infographic

This infographic highlights key statistics from the 2014 Automotive Buyer Influence Study, including:

  • How much time consumers are spending car shopping
  • The amount of time allocated to online car shopping
  • How and where consumers are spending their online car shopping time

downloadDownload Infographic Now

OCT 17
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
2014 Automotive Buyer Influence Study Infographic
Infographic with key statistics on how consumers are shopping for cars

IHS Automotive Report: AutoTrader 2014 Vehicle Purchase Study

In this intensely competitive market, it is critically important for automotive marketers to understand how new vehicle buyers shop for their vehicles. The 2014 Automotive Buyer Influence Study, commissioned by AutoTrader.com through IHS Automotive, provides insight into consumer behaviors for vehicle shopping. Its findings highlight the importance of reaching shoppers before they reach the dealer’s lot, Internet and smartphone use during the shopping process, and more.

downloadDownload Report Now

OCT 9
2014
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    Best Practices
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    Digital Marketing
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    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - September 2014

  • Used-car values to end 2014 higher than last two years
  • Sports car, subcompacts tied for worst-performing segments
  • Full-size truck values continue declines in third quarter
  • Compact and mid-size SUV/crossover values remain higher year-over-year
  • Full-size car values at lowest levels in 2014

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SEP 17
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

White Paper: Front-End Fundamentals - 8 Keys to Driving a Sale

In order to better understand what defines operational excellence, AutoTrader examined 20,000 dealerships on its website to discover which ones were the highest performers in terms of driving customers to their virtual experience. Using these results, AutoTrader commissioned a third party to conduct a qualitative analysis of these dealers. The analysis identified eight fundamental areas of front-end dealership operations leading to a sale.

downloadDownload White Paper Now

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FEATURED VIDEO TUTORIAL

Real car buyers talk to us about how they rely on salespeople during the purchase process.

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Independent Dealer Uses Trade-In Tool to Increase Dealership Profits
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.

LATEST RESOURCES

Oct
2014
29

2014 Automotive Buyer Influence Study
This study from IHS Automotive and AutoTrader.com ... read more.

Oct
2014
20

Bank on It: Co-op Funds Stretch Your Ad Budget, Help Preserve Cash Flow
Use co-op funds to stretch your ad budget, help ... read more.

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