Learning Library

APR 17
2014
  •  
    AutoTrader How-To's
  •  
    Best Practices
  •  
    Research Reports
  •  
    Industry Insights
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    Online Marketing
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    Video
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    Download
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    Webinar
Additional
Resources
Resource
Online Marketing Handbook: Merchandising Excerpt
This excerpt from the AutoTrader.com Online Marketing Handbook covers everything you need to know about effective online merchandising.
Resource
Online Strategies for Influencing Car Shoppers
Economic changes have caused a shift in consumer shopping behavior. Learn about the new automotive shopper and how to use the Internet to impact consumers’ decision-making process.
Resource
Telling Your Value Story Through Photos
Learn how to take great photos that motivate customers to stop, look, and ultimately buy your vehicles.
Resource
Telling Your Value Story with Custom Comments
Learn valuable writing tips for creating custom comments that influence car shoppers’ decision-making process.
Resource
Telling Your Value Story with Video
Learn practical tips for creating engaging videos that influence shoppers and where to post them online.
Resource
How to Use the Internet to Level the Playing Field Between You and Your Competition
Straightforward steps to get the same results online as the “Big Guys.”

Research Shows How Strong Merchandising with Used Cars Give You an Edge

Regardless of whether you're a franchise or an independent dealer, you can set yourself apart from your competition, and drive influence and preference with strong merchandising. Take a look at the numbers.

downloadDownload Infographic Now

JAN 23
2014
  •  
    AutoTrader How-To's
  •  
    Best Practices
  •  
    Research Reports
  •  
    Industry Insights
  •  
    Online Marketing
  •  
    Video
  •  
    Download
  •  
    Webinar

White Paper: Maximizing the Trade-In Process

This white paper looks at the results of focus group research on dealerships who use Trade-In Marketplace, an AutoTrader.com valuation tool, and what these dealerships reported as potent upsides to a tool they initially secured as a means of lead generation and inventory acquisition.

downloadDownload Report Now

JAN 23
2014
  •  
    AutoTrader How-To's
  •  
    Best Practices
  •  
    Research Reports
  •  
    Industry Insights
  •  
    Online Marketing
  •  
    Video
  •  
    Download
  •  
    Webinar

Customer Handling Infographic

Customer handling and the experience at the dealership is one of the top reasons why a car buyer decides to purchase from a dealership. A good experience can mean repeat and referral business for your dealership.

downloadDownload PDF Now

DEC 17
2013
  •  
    AutoTrader How-To's
  •  
    Best Practices
  •  
    Research Reports
  •  
    Industry Insights
  •  
    Online Marketing
  •  
    Video
  •  
    Download
  •  
    Webinar
Additional
Resources
Resource
Tips for Successful Online New Car Marketing
This helpful handbook shows you how to successfully merchandise New Cars online
Resource
Creating an Effective Online New Car Marketing Strategy
How to engage, influence and convert online new car shoppers into offline, new car buyers.
Resource
Maximizing Your Online New Car Merchandising
Effective merchandising has a 360-degree influence on car buyers. Here’s how to make it work for you.

Driving Influence & Preference for New Cars

Learn how having the right car at the right price that is merchandised to the max drives influence and preference for your New Cars in the online inventory marketplace.

downloadDownload Infographic Now

NOV 12
2013
  •  
    AutoTrader How-To's
  •  
    Best Practices
  •  
    Research Reports
  •  
    Industry Insights
  •  
    Online Marketing
  •  
    Video
  •  
    Download
  •  
    Webinar

Kelley Blue Book Used Car Market Report - October 2013

  • Auction values begin their seasonal decline, but still performing well compared to 2012
  • Nissan Leaf rebounds in the second half of the year
  • Compact SUV/crossover values drop year-over-year
  • Full-size car values up
  • Values for full-size trucks and housing starts remain higher than previous years
  • Luxury values settle into their seasonal decline

downloadDownload Report Now

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    Video
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    Webinar

FEATURED VIDEO TUTORIAL

View Building a Direct-from-Consumer Inventory Acquisition Channel

Learn how to acquire high-quality units by maximizing the opportunity among car shoppers looking to trade in their vehicles.

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    Video
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    Download
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    Webinar

FEATURED DOWNLOAD

Driving Influence & Preference for New Cars
Infographic with key data points about New Cars

LATEST RESOURCES

Apr
2014
17

Research Shows How Strong Merchandising with Used Cars Give You an Edge
Infographic with key data points on merchandising Used ... read more.

Mar
2014
24

AutoTrader.com Joins Team Penske as Sponsor of No. 22 Ford Team
Multi-year contract with Team Penske opens new ... read more.

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