Aligning valuation tools and in-store processes to improve margins, reduce risk & enhance the customer experience
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at an independent dealership in suburban Seattle, Washington, that uses Trade-In Marketplace to help them improve overall dealership profits, build customer rapport and streamline their trade-in process.
- Used-car values trend downward in June 2014
- Mid-size truck values remain through first half of 2014
- After April peak, used-car values begin decline
- Recall recap; Colbalt and HHR maintain values after massive recall
- Full-size pickup truck values continue to increase through May 2014
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at a Honda Dealership in Oregon that uses Trade-In Marketplace to help them acquire inventory, facilitate transactional conversations, improve customer satisfaction, and maintain overall profit margins.
This excerpt from the AutoTrader.com Online Marketing Handbook covers everything you need to know about effective online merchandising.
Economic changes have caused a shift in consumer shopping behavior. Learn about the new automotive shopper and how to use the Internet to impact consumers’ decision-making process.
Learn how to take great photos that motivate customers to stop, look, and ultimately buy your vehicles.
Learn valuable writing tips for creating custom comments that influence car shoppers’ decision-making process.
Learn practical tips for creating engaging videos that influence shoppers and where to post them online.
Straightforward steps to get the same results online as the “Big Guys.”
Regardless of whether you're a franchise or an independent dealer, you can set yourself apart from your competition, and drive influence and preference with strong merchandising. Take a look at the numbers.
FEATURED VIDEO TUTORIAL
Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.
White Paper: It's About Time
Streamlining in-store processes to improve the customer experience
Top-rated dealership grows market share and optimizes its digital strategy
This case study by Google examines how Mountain States ... read more.
2015 Automotive Buyer Influence Study 3-in-1 Infographic
Three infographics that reveal key data points from ... read more.
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