Learning Library

JUN 23
2014
  •  
    Best Practices
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    Digital Marketing
  •  
    Market Reports
  •  
    Research
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    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
White Paper: Maximizing the Trade-In Process
Aligning valuation tools and in-store processes to improve margins, reduce risk & enhance the customer experience
Resource
Honda Dealership Optimizes Operations with Trade-In Tools
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.

Independent Dealer Uses Trade-In Tool to Increase Dealership Profits

Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at an independent dealership in suburban Seattle, Washington, that uses Trade-In Marketplace to help them improve overall dealership profits, build customer rapport and streamline their trade-in process.

downloadDownload Case Study Now

JUN 16
2014
  •  
    Best Practices
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    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - June 2014

  • Used-car values trend downward in June 2014
  • Mid-size truck values remain through first half of 2014

downloadDownload Report Now

MAY 12
2014
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    Best Practices
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    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - May 2014

  • After April peak, used-car values begin decline
  • Recall recap; Colbalt and HHR maintain values after massive recall
  • Full-size pickup truck values continue to increase through May 2014

downloadDownload Report Now

MAY 7
2014
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
White Paper: Maximizing the Trade-In Process
Aligning valuation tools and in-store processes to improve margins, reduce risk & enhance the customer experience

Honda Dealership Optimizes Operations with Trade-In Tools

Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at a Honda Dealership in Oregon that uses Trade-In Marketplace to help them acquire inventory, facilitate transactional conversations, improve customer satisfaction, and maintain overall profit margins.

downloadDownload Case Study Now

APR 17
2014
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
Online Marketing Handbook: Merchandising Excerpt
This excerpt from the AutoTrader.com Online Marketing Handbook covers everything you need to know about effective online merchandising.
Resource
Online Strategies for Influencing Car Shoppers
Economic changes have caused a shift in consumer shopping behavior. Learn about the new automotive shopper and how to use the Internet to impact consumers’ decision-making process.
Resource
Telling Your Value Story Through Photos
Learn how to take great photos that motivate customers to stop, look, and ultimately buy your vehicles.
Resource
Telling Your Value Story with Custom Comments
Learn valuable writing tips for creating custom comments that influence car shoppers’ decision-making process.
Resource
Telling Your Value Story with Video
Learn practical tips for creating engaging videos that influence shoppers and where to post them online.
Resource
How to Use the Internet to Level the Playing Field Between You and Your Competition
Straightforward steps to get the same results online as the “Big Guys.”

Research Shows How Strong Merchandising with Used Cars Give You an Edge

Regardless of whether you're a franchise or an independent dealer, you can set yourself apart from your competition, and drive influence and preference with strong merchandising. Take a look at the numbers.

downloadDownload Infographic Now

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FEATURED VIDEO TUTORIAL

Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.

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FEATURED DOWNLOAD

White Paper: It's About Time
Streamlining in-store processes to improve the customer experience

LATEST RESOURCES

Jan
2015
26

Top-rated dealership grows market share and optimizes its digital strategy
This case study by Google examines how Mountain States ... read more.

Jan
2015
23

2015 Automotive Buyer Influence Study 3-in-1 Infographic
Three infographics that reveal key data points from ... read more.

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