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2012
Resources
The AutoTrader.com Dealer Sourcing Studies reveal how New Car Buyers make first contact with the dealership and what influences them to choose specific dealerships.
Used Car Dealer Sourcing Studies Report
According to a study commissioned by AutoTrader.com of how used car buyers first contact the dealer, nearly two-thirds do so by simply walking into the dealership with no prior contact. Learn more, and find out what influences shoppers to choose specific dealerships.
2012
Resources
Use this guide to launch/improve your dealership’s Search Engine Marketing (SEM) efforts and making your website search-engine friendly.
Learn what sources influence car buyers to visit dealerships, how and where they are spending time during the shopping process, and more.
6 Things to Know About Search Engine Marketing
Many dealers spend significant dollars on Search Engine Marketing (SEM) programs to reach and influence in-market shoppers. To ensure you are getting the most out of your investment, here are six things you need to know about SEM and how car buyers use search engines during the car shopping process.
Spring 2012 Digital Dealer Conference Recap
AutoTrader.com was at the 12th Digital Dealer Conference in Orlando to hear firsthand what vendors and best-in-class dealers are saying about using the Internet and technology at dealerships. Learn what the prominent and recurring themes were at this year's conference.
Tips for Successful Online New Car Marketing
New car marketing is every bit as important as used car marketing because, from a shopper's perspective, they don't distinguish much between new and used vehicles. They're simply looking for what they believe to be the best value.
This handbook provides step-by-step guidelines on how to merchandise your New Cars in your online inventory listings. These tactics hold true on third-party sites, your dealership website and anywhere else you have your inventory listed online.
2012
Resources
Thinking about going social? Use these checklists to determine whether the time is right.
Learn about the qualities to look for in a social media manager.
If you’re involved in any type of social media, or even if you’re just thinking about it, you need to implement a social media policy. This article discusses why you need a social media policy and provides tips on what it should include.
How to Configure the New Facebook Timeline Business Page
On March 30, 2012, Facebook converted all of its business/brand pages to its new Timeline design. Here's a primer on its various new features and how to use them to your advantage.
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FEATURED VIDEO TUTORIAL
How to engage, influence and convert online new car shoppers into offline new car buyers.
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What You Need to Know about Millennials & Why It Matters
An analysis of Millennial car shoppers & buyers to understand their car-shopping behavior.
LATEST RESOURCES
2013
22
The Good, the Bad and the Ugly: Do You Really Know What Your Customers Are Saying about You?
Word-of-mouth has gone viral and so has your ... read more.
2013
25
Cox Enterprises Names Sanford Schwartz President of Manheim & AutoTrader Group
CEO Chip Perry to retire May 1.
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