Learning Library

JUL 23
2014
  •  
    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies
Additional
Resources
Resource
AutoTrader.com Multi-Device Car Shopping Study Infographic
Snapshot of Study Findings

AutoTrader.com Multi-Device Car Shopping Study: How Consumers Shop for Cars

42% of all new- and used-car buyers use multiple devices to shop. Indeed, there's a correlation between everyday device usage and shopping behavior, and it's a trend that's becoming a way of life. In fact, AutoTrader.com expects that 80% of all car shopping will be done on multiple devices within the next 5 years. This study reveals how consumers use their devices, and what you can do to ensure that you're delivering the kind of shopping experience they expect.

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JUN 23
2014
  •  
    Best Practices
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    Digital Marketing
  •  
    Market Reports
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    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
White Paper: Maximizing the Trade-In Process
Aligning valuation tools and in-store processes to improve margins, reduce risk & enhance the customer experience
Resource
Honda Dealership Optimizes Operations with Trade-In Tools
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.

Independent Dealer Uses Trade-In Tool to Increase Dealership Profits

Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at an independent dealership in suburban Seattle, Washington, that uses Trade-In Marketplace to help them improve overall dealership profits, build customer rapport and streamline their trade-in process.

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JUN 16
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
  •  
    Shopper Insights
  •  
    Video
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    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - June 2014

  • Used-car values trend downward in June 2014
  • Mid-size truck values remain through first half of 2014

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MAY 12
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - May 2014

  • After April peak, used-car values begin decline
  • Recall recap; Colbalt and HHR maintain values after massive recall
  • Full-size pickup truck values continue to increase through May 2014

downloadDownload Report Now

MAY 7
2014
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
White Paper: Maximizing the Trade-In Process
Aligning valuation tools and in-store processes to improve margins, reduce risk & enhance the customer experience

Honda Dealership Optimizes Operations with Trade-In Tools

Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at a Honda Dealership in Oregon that uses Trade-In Marketplace to help them acquire inventory, facilitate transactional conversations, improve customer satisfaction, and maintain overall profit margins.

downloadDownload Case Study Now

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FEATURED VIDEO TUTORIAL

Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.

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FEATURED DOWNLOAD

White Paper: It's About Time
Streamlining in-store processes to improve the customer experience

LATEST RESOURCES

Feb
2015
12

Kelley Blue Book Used Car Market Report - January 2015
Fuel prices reach six-year low

Feb
2015
12

Survey Reveals Millennials Have a Love Affair with their Cars
Research continues to debunk the persistent stereotype ... read more.

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