Learning Library

MAR 21
2013
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Kelley Blue Book Market Report - March 2013

February new-car sales topped 1.19 million units, a 3.7% increase from last year. Meanwhile, used-car values remained steady and small-car auction values increased.

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FEB 27
2013
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Kelley Blue Book Market Report - February 2013

Led by a surge in small car sales, new car sales soared to 15.3 million in January, despite a slowing economy. Used car sales dipped slightly, although values are up.

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FEB 5
2013
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Additional
Resources
Resource
Millennials: The Next Generation Car Buyer
What manufacturers and marketers need to know about this 75-million-strong contingent.

What You Need to Know about Millennials & Why It Matters

AutoTrader.com conducted an analysis of Millennial car shoppers and car buyers to help us better understand this generation and their attitudes toward car shopping. The analysis, “Millennials and the Automotive Industry,” is comprised of data from our own proprietary research studies from 2011 to 2012, as well as information from various syndicated sources. The information included here reflects key initial findings in what will be an ongoing series of studies and analyses of this very large demographic whose impact on the automotive industry will be as significant as the Baby Boomer generation.

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JAN 24
2013
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Additional
Resources
Resource
White Paper: Digital Audience Analysis
Understand online car shopping behavior and sources of traffic to dealer websites
Resource
White Paper: Have Internet, Will Travel
Research shows online car shoppers travel farther to make a vehicle purchase.

White Paper: The CRM Paradox

Exclusive study reveals disconnect between shopper behavior and CRM data.

Customer relationship management (CRM) automotive system data often depicts a contrary account of car-buying behavior than behavioral research shows. In an attempt to better understand this disparity, an independent market research firm compared proprietary CRM data from select partner companies with post-purchase survey research of 4,700 car buyers.

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tags:  crm , white paper

JAN 14
2013
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Kelley Blue Book Market Report - January 2013

Kelley Blue Book's Market Report provides monthly analyses of new- and used-car sales, along with trending news. This edition includes:

  • Industry Sales Maintain Momentum Despite Economic Headwinds
  • New and Used Compact Pricing Gap Remains Close
  • Auction Values Return to Seasonal Norm as Sandy’s Effects Wane
  • Used-Vehicle Inventory Set to Return and Values Up Nearly 5 Percent Year-Over-Year

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FEATURED VIDEO TUTORIAL

View Building a Direct-from-Consumer Inventory Acquisition Channel

Learn how to acquire high-quality units by maximizing the opportunity among car shoppers looking to trade in their vehicles.

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FEATURED DOWNLOAD

Driving Influence & Preference for New Cars
Infographic with key data points about New Cars

LATEST RESOURCES

Apr
2014
17

Research Shows How Strong Merchandising with Used Cars Give You an Edge
Infographic with key data points on merchandising Used ... read more.

Mar
2014
24

AutoTrader.com Joins Team Penske as Sponsor of No. 22 Ford Team
Multi-year contract with Team Penske opens new ... read more.

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