Learning Library

AUG 23
2013
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies
Additional
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Resource
What You Need to Know about Millennials & Why It Matters
An analysis of Millennial car shoppers & buyers to understand their car-shopping behavior.

Millennials: The Next Generation Car Buyer

The Next Generation Car Buyer reveals Millennials' relationship with automotive brands and their car-shopping process. More importantly, it provides implications for what manufacturers should be doing now to lay the foundation that will support the relationship between this important contingent of car buyers and auotmotive brands for decades to come.

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AUG 16
2013
  •  
    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies
Additional
Resources
Resource
2013 Polk Automotive Buyer Influence Study
Study to Understand the Sources that Influence Vehicle Purchase
Resource
Internet Is Making Car Shopping More Efficient as Role of Traditional Media Declines, According to a Polk Study Commissioned by AutoTrader.com

Polk View: How the Internet is Changing the Vehicle Shopping Process

It is widely accepted that the Internet is a key information source for consumers during the vehicle shopping process and an indispensable marketing tool for dealers and OEMs. In 2013, new research suggests that it is evolving for both consumers and dealers.

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tags:  polk , influence , research

AUG 8
2013
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - July 2013

Auction Values Flat Year-Over-Year in July 2013; Hybrid and Electric Vehicle Values Decline 3 Percent Despite Rising Gas Prices; Hybrid Cars Lead Depreciation Through the First Half of 2013

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AUG 8
2013
  •  
    Best Practices
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    Digital Marketing
  •  
    Market Reports
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    Research
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    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
Kelley Blue Book New Car Market Report - June 2013
Pickup and compact crossover sales up more than 20% over May 2012
Resource
Kelley Blue Book Used Car Market Report - July 2013
Auction Values Flat Year-Over-Year in July 2013; Hybrid and Electric Vehicle Values Decline 3 Percent Despite Rising Gas Prices; Hybrid Cars Lead Depreciation Through the First Half of 2013

Kelley Blue Book New Car Market Report - July 2013

SAAR Soars to 15.9 Million in June 2013, Highest June SAAR Since 2006; Compact Crossovers Help Drive Growth, Best-Ever Sales Reported for Segment; New Full-Size Pickup Truck Sales Coincide with Increases in Construction Spending

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JUL 17
2013
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - June 2013

Consumers should have no trouble getting a great deal on a used compact, thanks to flat fuel prices and improving overall used car supply,

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FEATURED VIDEO TUTORIAL

Real car buyers talk to us about how they rely on salespeople during the purchase process.

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Independent Dealer Uses Trade-In Tool to Increase Dealership Profits
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.

LATEST RESOURCES

Aug
2014
14

Millennials Accelerate Change in the Car-Shopping Process (infographic)
Millennials age into the largest car-buying cohort

Aug
2014
7

Kelley Blue Book Used Car Market Report - July 2014
Used-car values continue downward, trend expected to ... read more.

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