This infographic reveals findings from the annual 2013 Autotrader Certified Study and demonstrates the importance of educating shoppers about Certified vehicles.
What manufacturers and marketers need to know about this 75-million-strong contingent.
Exclusive study reveals how consumers use multiple devices while shopping for a car.
Autotrader's Multi-Device Car Shopping Study shows how the usage of smartphones and tablets is changing car shopping and provides insights into what OEMs and dealers need to do to influence shoppers across devices.
Millennials are aging into the United States' largest car-buying cohort. Here's a quick glance at how they shop for cars.
- Used-car values continue downward, trend expected to continue
- Van, truck values show greatest used-vehicle value gains
- Subcompact car values report largest declines
- Used hot car report
42% of all new- and used-car buyers use multiple devices to shop. Indeed, there's a correlation between everyday device usage and shopping behavior, and it's a trend that's becoming a way of life. In fact, Autotrader expects that 80% of all car shopping will be done on multiple devices within the next 5 years. This study reveals how consumers use their devices, and what you can do to ensure that you're delivering the kind of shopping experience they expect.
Aligning valuation tools and in-store processes to improve margins, reduce risk & enhance the customer experience
Case studies from Autotrader are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.
Case studies from Autotrader are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at an independent dealership in suburban Seattle, Washington, that uses Trade-In Marketplace to help them improve overall dealership profits, build customer rapport and streamline their trade-in process.
FEATURED VIDEO TUTORIAL
Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.
White Paper: It's About Time
Streamlining in-store processes to improve the customer experience
4 Ways to Make Smarter Inventory Sourcing a Competitive Advantage by Dale Pollak
A more challenging wholesale environment for ... read more.
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