Learning Library

OCT 28
2013
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - September 2013

  • Auction values for 1- to 3-year-old models at the end of Q3 2013 remain at a 3-year high at an average of $17,085, or $280 above the 2012 average.
  • Since the start of the year, auction values have declined an average of $731 or 4.3 percent. In 2012, average auction values declined by $974 or 5.8 percent by the end of Q3 2012.
  • Kelley Blue Book expects values to continue on their downward trajectory throughout the remainder of the year, while continuing to best previous year auction values.
  • Used-car shopper interests shifts toward full-size cars

downloadDownload Report Now

OCT 11
2013
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
AutoTrader.com Multi-Device Car Shopping Study: How Consumers Shop for Cars
Exclusive study reveals how consumers use multiple devices while shopping for a car.

tags:  multidevice , research , study

AUG 23
2013
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
What You Need to Know about Millennials & Why It Matters
An analysis of Millennial car shoppers & buyers to understand their car-shopping behavior.

Millennials: The Next Generation Car Buyer

The Next Generation Car Buyer reveals Millennials' relationship with automotive brands and their car-shopping process. More importantly, it provides implications for what manufacturers should be doing now to lay the foundation that will support the relationship between this important contingent of car buyers and auotmotive brands for decades to come.

downloadDownload PDF Now

AUG 16
2013
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
2013 Polk Automotive Buyer Influence Study
Study to Understand the Sources that Influence Vehicle Purchase
Resource
Internet Is Making Car Shopping More Efficient as Role of Traditional Media Declines, According to a Polk Study Commissioned by AutoTrader.com

Polk View: How the Internet is Changing the Vehicle Shopping Process

It is widely accepted that the Internet is a key information source for consumers during the vehicle shopping process and an indispensable marketing tool for dealers and OEMs. In 2013, new research suggests that it is evolving for both consumers and dealers.

downloadDownload Full Report Now

tags:  polk , influence , research

AUG 8
2013
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - July 2013

Auction Values Flat Year-Over-Year in July 2013; Hybrid and Electric Vehicle Values Decline 3 Percent Despite Rising Gas Prices; Hybrid Cars Lead Depreciation Through the First Half of 2013

downloadDownload Report Now

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers talk to us about how they rely on salespeople during the purchase process.

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED DOWNLOAD

Independent Dealer Uses Trade-In Tool to Increase Dealership Profits
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.

LATEST RESOURCES

Sep
2014
17

White Paper: Front-End Fundamentals - 8 Keys to Driving a Sale
AutoTrader examined 20,000 dealerships on its website ... read more.

Sep
2014
16

Case Study: Independent Dealership Uses Trade-In Marketplace to Increase Profits
New case study details how Carson Cars uses the ... read more.

Stay In Touch

Subscribe to our monthly newsletter to stay current with our latest events, news and resources.

Your privacy is important to us.

Explore The Dealer Learning Center