Learning Library

AUG 22
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies
Additional
Resources
Resource
Sell More Certified Pre-Owned, It Just Takes Education
Car shoppers’ interest in certified vehicles continues to grow, yet many don’t understand what CPO means. Discover how to educate shoppers about CPO to cash in on the Certified opportunity.

The Benefits of CPO

This infographic reveals findings from the annual 2013 Autotrader Certified Study and demonstrates the importance of educating shoppers about Certified vehicles.

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AUG 14
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies
Additional
Resources
Resource
Millennials: The Next Generation Car Buyer
What manufacturers and marketers need to know about this 75-million-strong contingent.
Resource
Autotrader Multi-Device Car Shopping Study: How Consumers Shop for Cars
Exclusive study reveals how consumers use multiple devices while shopping for a car.
Resource
Autotrader Study Reveals How Consumers Use Mobile Devices to Shop for Cars; Number of Multi-Device Car Shoppers Predicted to More Than Double by 2018
Autotrader's Multi-Device Car Shopping Study shows how the usage of smartphones and tablets is changing car shopping and provides insights into what OEMs and dealers need to do to influence shoppers across devices.

Millennials Accelerate Change in the Car-Shopping Process (infographic)

Millennials are aging into the United States' largest car-buying cohort. Here's a quick glance at how they shop for cars.

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AUG 7
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - July 2014

  • Used-car values continue downward, trend expected to continue
  • Van, truck values show greatest used-vehicle value gains
  • Subcompact car values report largest declines
  • Used hot car report

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JUL 23
2014
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies
Additional
Resources
Resource
Autotrader Multi-Device Car Shopping Study Infographic
Snapshot of Study Findings

Autotrader Multi-Device Car Shopping Study: How Consumers Shop for Cars

42% of all new- and used-car buyers use multiple devices to shop. Indeed, there's a correlation between everyday device usage and shopping behavior, and it's a trend that's becoming a way of life. In fact, Autotrader expects that 80% of all car shopping will be done on multiple devices within the next 5 years. This study reveals how consumers use their devices, and what you can do to ensure that you're delivering the kind of shopping experience they expect.

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JUN 23
2014
  •  
    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies
Additional
Resources
Resource
White Paper: Maximizing the Trade-In Process
Aligning valuation tools and in-store processes to improve margins, reduce risk & enhance the customer experience
Resource
Honda Dealership Optimizes Operations with Trade-In Tools
Case studies from Autotrader are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.

Independent Dealer Uses Trade-In Tool to Increase Dealership Profits

Case studies from Autotrader are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at an independent dealership in suburban Seattle, Washington, that uses Trade-In Marketplace to help them improve overall dealership profits, build customer rapport and streamline their trade-in process.

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FEATURED VIDEO TUTORIAL

Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.

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FEATURED DOWNLOAD

White Paper: It's About Time
Streamlining in-store processes to improve the customer experience

LATEST RESOURCES

Apr
2015
21

2015 Online Retail F&I Study
In an effort to better understand the consumer mindset ... read more.

Apr
2015
5

4 Ways to Make Smarter Inventory Sourcing a Competitive Advantage by Dale Pollak
A more challenging wholesale environment for ... read more.

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