Learning Library

FEB 7
2014
  •  
    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - February 2014

  • Auction values on the rise
  • Fuel prices remain low
  • Historical perspective: Toyota Prius versus fuel prices
  • Values for GM full-size SUVs decline
  • Values for full-size pickup trucks decrease as home construction slows
  • Mid-size vehicles on upward trajectory
  • Compact crossovers up, while luxury crossovers fall
  • Used luxury values rise slightly in February
  • Accord jumps to top of mid-size segment; Fusion reports greatest gains

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JAN 23
2014
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    Best Practices
  •  
    Digital Marketing
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    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
Honda Dealership Optimizes Operations with Trade-In Tools
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.

White Paper: Maximizing the Trade-In Process

This white paper looks at the results of focus group research on dealerships who use Trade-In Marketplace, an AutoTrader.com valuation tool, and what these dealerships reported as potent upsides to a tool they initially secured as a means of lead generation and inventory acquisition.

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JAN 23
2014
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Customer Handling Infographic

Customer handling and the experience at the dealership is one of the top reasons why a car buyer decides to purchase from a dealership. A good experience can mean repeat and referral business for your dealership.

downloadDownload PDF Now

JAN 9
2014
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - January 2014

  • Used-car values start the year strong
  • Subcompact cars with auction values under $10,000
  • Used luxury values begin year at 2013 levels; luxury crossovers/SUVs retain best value
  • Full-size SUV values begin to flatten
  • Full-size pickup truck values begin 2014 above previous years
  • Mid-size vehicles underperform market
  • The Midwest deep freeze impacts KBB.com shopper activity

downloadDownload Report Now

DEC 10
2013
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - December 2013

  • Auction values finish the year strong
  • Model-year 2012 subcompact, compact vehicle segments top charts for retained value
  • Moderate declines found in used-luxury segment
  • Mid-size vehicle values down year-over-year
  • Full-size crossover/SUV values steadily decline
  • Mid-size pickup truck values remain stable through the fourth quarter of 2013
  • Fuel efficiency is the gift that keeps giving

downloadDownload Report Now

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FEATURED VIDEO TUTORIAL

Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.

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    Webinar

FEATURED DOWNLOAD

White Paper: It's About Time
Streamlining in-store processes to improve the customer experience

LATEST RESOURCES

Nov
2014
24

White Paper: It's About Time
Streamlining in-store processes to improve the ... read more.

Nov
2014
17

Video: Rick Wainschel Reveals New Insights about the CPO Owner Experience
Rick Wainschel, VP of Automotive Insights at ... read more.

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