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The Direct-from-Consumer Inventory Acquisition Opportunity
Just when the used car market showed signs of recovery, Hurricane Sandy hit the Northeast, taking out an estimated 250,000 cars. As dealerships in New York and New Jersey drain supplies of used vehicle inventory, learn how you can beef up your used car inventory.
Bump Up Your Bottom Line with an Aged Inventory Action Plan
Aged inventory is an age-old problem but it’s no joke. The ugly truth of the matter is if you’ve got a problem with aged inventory, you’re tying up cash and hurting profitability because you’re sitting on a depreciating asset. Take a look at what you can do to get on the right track and eliminate the issue of aged inventory in the future.
2012
Resources
Learn about the qualities to look for in a social media manager.
Learn how to get out in front of your reputation and create a strong public image for your dealership
Learn how to make Facebook's new brand page work for you
Regardless whether you’re personally handling your dealership’s social media or you’ve hired a social media manager, you need a strategic roadmap. Here's what you need to do.
The POEM Marketing Strategy: Understanding Paid, Owned and Earned Media
POEM (paid, earned and owned media) is a solution that marketers are using to grab consumers' attention in the online space. Find out how POEM works and how to make it work for you.
2012
Resources
Thinking about going social? Use these checklists to determine whether the time is right.
Learn about the qualities to look for in a social media manager.
Learn how to get out in front of your reputation and create a strong public image for your dealership
7 Steps to Create a Social Media Roadmap
Regardless whether you’re personally handling your dealership’s social media or you’ve hired a social media manager, you need a strategic roadmap. Here's what you need to do.
Tips for Successful Online New Car Marketing
New car marketing is every bit as important as used car marketing because, from a shopper's perspective, they don't distinguish much between new and used vehicles. They're simply looking for what they believe to be the best value.
This handbook provides step-by-step guidelines on how to merchandise your New Cars in your online inventory listings. These tactics hold true on third-party sites, your dealership website and anywhere else you have your inventory listed online.
Video
Download
Webinar
FEATURED VIDEO TUTORIAL
How to engage, influence and convert online new car shoppers into offline new car buyers.
Video
Download- Webinar
FEATURED DOWNLOAD
What You Need to Know about Millennials & Why It Matters
An analysis of Millennial car shoppers & buyers to understand their car-shopping behavior.
LATEST RESOURCES
2013
22
The Good, the Bad and the Ugly: Do You Really Know What Your Customers Are Saying about You?
Word-of-mouth has gone viral and so has your ... read more.
2013
25
Cox Enterprises Names Sanford Schwartz President of Manheim & AutoTrader Group
CEO Chip Perry to retire May 1.
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