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SEP 16
2014
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Case Study: Independent Dealership Uses Trade-In Marketplace to Increase Profits

New case study details how Carson Cars uses the Trade-In Marketplace™ to enhance its trade-in process and increase the dealership’s profit

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AUG 4
2014
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Kelley Blue Book's Jared Rowe Named President of AutoTrader.com

Steve Lind named president of Kelley Blue Book

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JUL 17
2014
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New Advertising Campaign Results in Best June Ever for AutoTrader.com

AutoTrader now has the largest mobile audience of any third-party automotive website

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JUL 10
2014
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AutoTrader.com Races into New Hampshire as Primary Sponsor of Joey Logano and No. 22 Team Penske Ford

AutoTrader.com will be the primary sponsor of Team Penske driver Joey Logano when he returns to his home track this weekend.

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JUN 10
2014
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AutoTrader.com Debuts New Advertising Campaign Featuring "The Dukes of Hazzard"

The new campaign highlights how consumers can use AutoTrader's tools to personalize their car shopping experience – across all devices.

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FEATURED VIDEO TUTORIAL

Real car buyers talk to us about how they rely on salespeople during the purchase process.

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Independent Dealer Uses Trade-In Tool to Increase Dealership Profits
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.

LATEST RESOURCES

Sep
2014
25

Time for Buy Here Pay Here Transparency: Why It Pays Off and How You Can Get Started
The challenge for credit-challenged and BHPH ... read more.

Sep
2014
17

White Paper: Front-End Fundamentals - 8 Keys to Driving a Sale
AutoTrader examined 20,000 dealerships on its website ... read more.

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