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FEB 12
2015
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Survey Reveals Millennials Have a Love Affair with their Cars

Research continues to debunk the persistent stereotype that Millennials don't care about cars.

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FEB 2
2015
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Automakers Leverage Halo Models to Score with Car Shoppers During Super Bowl XLIX

Fiat Chrysler Automobiles was the big winner of the night at the brand level.

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JAN 24
2015
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Additional
Resources
Resource
2015 Automotive Buyer Influence Study 3-in-1 Infographic
Three infographics that reveal key data points from the latest study about the influence of media on New & Used car buyers
Resource
2015 Automotive Buyer Influence Study
This study, conducted by IHS Automotive and commissioned by AutoTrader, shows the sources currently influencing vehicle purchases.

New Car Buyers are Purchasing More Out of Want, Not Need

This finding from the 2015 Automotive Buyer Influence Study points to the increasing health of the automotive market

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JAN 23
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
  •  
    Video
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    White Papers & Case Studies
Additional
Resources
Resource
2015 Automotive Buyer Influence Study
This study, conducted by IHS Automotive and commissioned by AutoTrader, shows the sources currently influencing vehicle purchases.
Resource
2015 Automotive Buyer Influence Study 3-in-1 Infographic
Three infographics that reveal key data points from the latest study about the influence of media on New & Used car buyers

Mobile Usage in Car Shopping Grows Significantly--Again

2015 Automotive Buyer Influence Study shows that 42 percent of recent car buyers used multiple devices to shop for cars, up from 24 percent in 2013.

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JAN 22
2015
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    Best Practices
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    Digital Marketing
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    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
2015 Automotive Buyer Influence Study
This study, conducted by IHS Automotive and commissioned by AutoTrader, shows the sources currently influencing vehicle purchases.
Resource
2015 Automotive Buyer Influence Study 3-in-1 Infographic
Three infographics that reveal key data points from the latest study about the influence of media on New & Used car buyers

AutoTrader Study Shows that Car Buyers are More Decided on Vehicle When They First Visit a Dealership

The increase is being driven by used car buyers, who exhibited the largest change year-over-year.

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FEATURED VIDEO TUTORIAL

Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.

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White Paper: It's About Time
Streamlining in-store processes to improve the customer experience

LATEST RESOURCES

Feb
2015
12

Kelley Blue Book Used Car Market Report - January 2015
Fuel prices reach six-year low

Feb
2015
12

Survey Reveals Millennials Have a Love Affair with their Cars
Research continues to debunk the persistent stereotype ... read more.

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