AUG 16
2013
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Resource
2013 Polk Automotive Buyer Influence Study
Study to Understand the Sources that Influence Vehicle Purchase
Resource
Internet Is Making Car Shopping More Efficient as Role of Traditional Media Declines, According to a Polk Study Commissioned by AutoTrader.com

Polk View: How the Internet is Changing the Vehicle Shopping Process

It is widely accepted that the Internet is a key information source for consumers during the vehicle shopping process and an indispensable marketing tool for dealers and OEMs. In 2013, new research suggests that it is evolving for both consumers and dealers.

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tags:  polk , influence , research

AUG 8
2013
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Kelley Blue Book Used Car Market Report - July 2013

Auction Values Flat Year-Over-Year in July 2013; Hybrid and Electric Vehicle Values Decline 3 Percent Despite Rising Gas Prices; Hybrid Cars Lead Depreciation Through the First Half of 2013

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AUG 8
2013
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    AutoTrader How-To's
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Additional
Resources
Resource
Kelley Blue Book New Car Market Report - June 2013
Pickup and compact crossover sales up more than 20% over May 2012
Resource
Kelley Blue Book Used Car Market Report - July 2013
Auction Values Flat Year-Over-Year in July 2013; Hybrid and Electric Vehicle Values Decline 3 Percent Despite Rising Gas Prices; Hybrid Cars Lead Depreciation Through the First Half of 2013

Kelley Blue Book New Car Market Report - July 2013

SAAR Soars to 15.9 Million in June 2013, Highest June SAAR Since 2006; Compact Crossovers Help Drive Growth, Best-Ever Sales Reported for Segment; New Full-Size Pickup Truck Sales Coincide with Increases in Construction Spending

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JUL 17
2013
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    AutoTrader How-To's
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Kelley Blue Book Used Car Market Report - June 2013

Consumers should have no trouble getting a great deal on a used compact, thanks to flat fuel prices and improving overall used car supply,

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JUL 1
2013
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    AutoTrader How-To's
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Kelley Blue Book New Car Market Report - June 2013

Thanks to an uptick in the housing construction industry and improving consumer confidence, new car sales in May were up 8.1 percent year-over-year, pushing annual sales projections to 15.3 million.

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FEATURED VIDEO TUTORIAL

Real car buyers talk to us about how they rely on salespeople during the purchase process.

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Independent Dealer Uses Trade-In Tool to Increase Dealership Profits
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.

LATEST RESOURCES

Jul
2014
23

AutoTrader.com Multi-Device Car Shopping Study: How Consumers Shop for Cars
Exclusive study reveals how consumers use multiple ... read more.

Jul
2014
1

Qualities & Amenities that Enhance the Dealership Experience
Real car buyers tells us about the amenities that made ... read more.

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