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Autotrader's New Price Markdown Feature
New price markdown feature enables dealers to highlight affordability of their new car inventory on Autotrader

How to Apply Price Markdowns

The "Price Markdown" feature on Autotrader enables dealers to systematically subtract the amount of special offers from the price of their vehicles. With this tool, dealers are able to more easily highlight the affordability of their new cars and entice shoppers who may be undecided between a new and used vehicle. This quick reference guide shows you how to apply price markdowns on the back-end tool at dealers.autotrader.com.

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Autotrader's New Price Markdown Feature
New price markdown feature enables dealers to highlight affordability of their new car inventory on Autotrader
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FEATURED VIDEO TUTORIAL

Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.

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Car Buyer of the Future Study
Autotrader’s Car Buyer of the Future Study looked at the current shopping, buying and ownership process and asked more than 4,000 consumers about their ideal process. The study was a multi-stage approach with both qualitative and quantitative research t

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