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2013
Resources
Thinking about going social? Use these checklists to determine whether the time is right.
Learn how to get out in front of your reputation and create a strong public image for your dealership
The Good, the Bad and the Ugly: Do You Really Know What Your Customers Are Saying about You?
Word-of-mouth has gone viral and so has your reputation. Anyone with an Internet connection can post anything about your dealership. Here, 6 easy steps for managing your reputation.
How to Use the Internet to Level the Playing Field Between You and Your Competition
Straightforward steps to get the same results online as the “Big Guys.”
2013
Resources
Demand for used cars continues to challenge dealers. Here's a smart way to building a better inventory.
Building a Direct-from-Consumer Inventory Acquisition Channel
Learn how to acquire high-quality units by maximizing the opportunity among car shoppers looking to trade in their vehicles.
Download PresentationNew Platforms to Influence Car Shoppers Handbook
Our popular handbook has been updated with the latest tools and tactics that will help you drive engagement and exposure for your inventory.
2012
Resources
Learn about the qualities to look for in a social media manager.
Learn how to get out in front of your reputation and create a strong public image for your dealership
Learn how to make Facebook's new brand page work for you
Regardless whether you’re personally handling your dealership’s social media or you’ve hired a social media manager, you need a strategic roadmap. Here's what you need to do.
The POEM Marketing Strategy: Understanding Paid, Owned and Earned Media
POEM (paid, earned and owned media) is a solution that marketers are using to grab consumers' attention in the online space. Find out how POEM works and how to make it work for you.
Video
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Webinar
FEATURED VIDEO TUTORIAL
How to engage, influence and convert online new car shoppers into offline new car buyers.
Video
Download- Webinar
FEATURED DOWNLOAD
What You Need to Know about Millennials & Why It Matters
An analysis of Millennial car shoppers & buyers to understand their car-shopping behavior.
LATEST RESOURCES
2013
22
The Good, the Bad and the Ugly: Do You Really Know What Your Customers Are Saying about You?
Word-of-mouth has gone viral and so has your ... read more.
2013
25
Cox Enterprises Names Sanford Schwartz President of Manheim & AutoTrader Group
CEO Chip Perry to retire May 1.
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