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2012
Resources
Learn valuable writing tips for creating custom comments that influence car shoppers’ decision-making process.
This helpful handbook shows you how to successfully merchandise New Cars online
Influencing Shoppers with Custom Comments
Your vehicle descriptions should influence shoppers to come in and take a test drive, and custom comments give you the opportunity to tell each car’s story. This article provides helpful information for writing great custom comments.
How to Set Up "Why Buy This Model" for New Cars Listed on AutoTrader.com
Let shoppers know why they should "buy this model" with special comments that will appear on your New Car aggregate listings. This short, how-to guide shows you the simple steps to take to apply "Why Buy This Model," plus gives you some tips on New Car Aggregate Listing best practices and Front-Line Listings best practices.
Online Marketing Handbook: Merchandising Excerpt
This excerpt from the AutoTrader.com Online Marketing Handbook covers everything you need to know about effective online merchandising.
Telling Your Value Story with Custom Comments
Learn valuable writing tips for creating custom comments that influence car shoppers’ decision-making process.
Top 10 Things Dealers Should Know
Important tips on where to invest dealer advertising dollars, how to influence shopping decisions, inventory pricing considerations, and more.
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FEATURED VIDEO TUTORIAL
How to engage, influence and convert online new car shoppers into offline new car buyers.
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What You Need to Know about Millennials & Why It Matters
An analysis of Millennial car shoppers & buyers to understand their car-shopping behavior.
LATEST RESOURCES
2013
22
The Good, the Bad and the Ugly: Do You Really Know What Your Customers Are Saying about You?
Word-of-mouth has gone viral and so has your ... read more.
2013
25
Cox Enterprises Names Sanford Schwartz President of Manheim & AutoTrader Group
CEO Chip Perry to retire May 1.
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