The "Price Markdown" feature on Autotrader enables dealers to systematically subtract the amount of special offers from the price of their vehicles. With this tool, dealers are able to more easily highlight the affordability of their new cars and entice shoppers who may be undecided between a new and used vehicle. This quick reference guide shows you how to apply price markdowns on the back-end tool at dealers.autotrader.com.
Let shoppers know why they should "buy this model" with special comments that will appear on your New Car aggregate listings. This short, how-to guide shows you the simple steps to take to apply "Why Buy This Model," plus gives you some tips on New Car Aggregate Listing best practices and Front-Line Listings best practices.
This document is a PDF one-sheet on applying OEM Incentives or setting up your own dealership specials with just a click on Autotrader's back-end tool. I'ts easy to use - no need to manually create OEM Special Offers!
We’ve made it much faster and easier to apply OEM Specials on Autotrader. This guide is a quick reference tool for setting them up and managing them. If you need additional assistance or have any questions, please contact your advertising consultant or call our customer service hotline at 866-288-6872.
Learn how to auto-apply your Spotlight Ads on Autotrader with this step-by-step guide. If you need additional assistance or have any questions, please contact your advertising consultant or call our customer service hotline at 866-288-6872.
FEATURED VIDEO TUTORIAL
Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.
Car Buyer of the Future Study
Autotrader’s Car Buyer of the Future Study looked at the current shopping, buying and ownership process and asked more than 4,000 consumers about their ideal process. The study was a multi-stage approach with both qualitative and quantitative research t
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