Tag Results
2013
Resources
This helpful handbook shows you how to successfully merchandise New Cars online
How to engage, influence and convert online new car shoppers into offline new car buyers.
Maximizing Your Online New Car Merchandising
Effective merchandising has a 360-degree influence on car buyers. Here’s how to make it work for you.
2013
Resources
Get valuable insights on the female demographic, including how women view the car shopping experience and how you can appeal to them.
Reaching the Decision Maker: How to Appeal to Female Car Shoppers
Do you know what motivates female car shoppers? Find out in this educational video.
What You Need to Know about Millennials & Why It Matters
AutoTrader.com conducted an analysis of Millennial car shoppers and car buyers to help us better understand this generation and their attitudes toward car shopping. The analysis, “Millennials and the Automotive Industry,” is comprised of data from our own proprietary research studies from 2011 to 2012, as well as information from various syndicated sources. The information included here reflects key initial findings in what will be an ongoing series of studies and analyses of this very large demographic whose impact on the automotive industry will be as significant as the Baby Boomer generation.
How to Use the Internet to Level the Playing Field Between You and Your Competition
Straightforward steps to get the same results online as the “Big Guys.”
"Have Internet, Will Travel" Geo-Distance Study Webinar
Research shows online car shoppers travel farther to make vehicle purchase.
Video
Download
Webinar
FEATURED VIDEO TUTORIAL
How to engage, influence and convert online new car shoppers into offline new car buyers.
Video
Download- Webinar
FEATURED DOWNLOAD
What You Need to Know about Millennials & Why It Matters
An analysis of Millennial car shoppers & buyers to understand their car-shopping behavior.
LATEST RESOURCES
2013
22
The Good, the Bad and the Ugly: Do You Really Know What Your Customers Are Saying about You?
Word-of-mouth has gone viral and so has your ... read more.
2013
25
Cox Enterprises Names Sanford Schwartz President of Manheim & AutoTrader Group
CEO Chip Perry to retire May 1.
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