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How to engage, influence and convert online new car shoppers into offline new car buyers.

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Effective merchandising has a 360-degree influence on car buyers. Here’s how to make it work for you.

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New car marketing is every bit as important as used car marketing because, from a shopper's perspective, they don't distinguish much between new and used vehicles. They're simply looking for what they believe to be the best value.

This handbook provides step-by-step guidelines on how to merchandise your New Cars in your online inventory listings. These tactics hold true on third-party sites, your dealership website and anywhere else you have your inventory listed online.

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AutoTrader.com Makes It Easier for Dealers to Use Co-op Funds for New Car Advertising Online

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Created to mirror the front-line inventory that franchise dealers have on their physical lots, Front-Line Listings on AutoTrader.com create a virtual dealership front line that is customized for each shopper and provide consumers with a better shopping experience while increasing exposure and engagement for dealers’ new-vehicle inventory.  

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