NADA MarketINSIGHT Webinar: The Consumer Decision Journey
- Wednesday, April 17, 2013
- Time: 1pm-1:30pm
Consumers’ car shopping behavior has changed drastically over the past few years. Tune in to find out what they’re doing now and what you can do to reach and influence them along their Consumer Decision Journey. Join Howard Polirer, director of Industry Relations at AutoTrader.com, as he reveals the five steps ALL car shoppers take during their car shopping journey.
New Platforms to Influence Car Shoppers Handbook
Our popular handbook has been updated with the latest tools and tactics that will help you drive engagement and exposure for your inventory.
Tips for Successful Online New Car Marketing
New car marketing is every bit as important as used car marketing because, from a shopper's perspective, they don't distinguish much between new and used vehicles. They're simply looking for what they believe to be the best value.
This handbook provides step-by-step guidelines on how to merchandise your New Cars in your online inventory listings. These tactics hold true on third-party sites, your dealership website and anywhere else you have your inventory listed online.
Influencing Car Shopper Decisions with Live Chat
Understand why and how car shoppers use Live Chat and learn about best practices to maximize your results with Chat.
When Managing Your Reputation Online, Actions Speak Louder Than Words
A marketing pro's perspective on reputation management.
FEATURED VIDEO TUTORIAL
How to engage, influence and convert online new car shoppers into offline new car buyers.
What You Need to Know about Millennials & Why It Matters
An analysis of Millennial car shoppers & buyers to understand their car-shopping behavior.
The Good, the Bad and the Ugly: Do You Really Know What Your Customers Are Saying about You?
Word-of-mouth has gone viral and so has your ... read more.
Cox Enterprises Names Sanford Schwartz President of Manheim & AutoTrader Group
CEO Chip Perry to retire May 1.
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