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"Do You Today's Consumer?" offers real-life point-of-view from different perspectives

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AutoTrader.com conducted an analysis of Millennial car shoppers and car buyers to help us better understand this generation and their attitudes toward car shopping. The analysis, “Millennials and the Automotive Industry,” is comprised of data from our own proprietary research studies from 2011 to 2012, as well as information from various syndicated sources. The information included here reflects key initial findings in what will be an ongoing series of studies and analyses of this very large demographic whose impact on the automotive industry will be as significant as the Baby Boomer generation.

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Get valuable insights on the female demographic, including how women view the car shopping experience and how you can appeal to them.

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Economic changes have caused a shift in consumer shopping behavior. Learn about the new automotive shopper and how to use the Internet to impact consumers’ decision-making process.

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Learn how the changing economy has affected car shoppers and what you can do to reach them.

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