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2012
Resources
The AutoTrader.com Dealer Sourcing Studies reveal how New Car Buyers make first contact with the dealership and what influences them to choose specific dealerships.
Used Car Dealer Sourcing Studies Report
According to a study commissioned by AutoTrader.com of how used car buyers first contact the dealer, nearly two-thirds do so by simply walking into the dealership with no prior contact. Learn more, and find out what influences shoppers to choose specific dealerships.
2012
Resources
Learn what sources influence car buyers to visit dealerships, how and where they are spending time during the shopping process, and more.
Northwood University and AutoTrader.com examine how walk-in customers establish first contact with dealers.
New Car Dealer Sourcing Studies Report
The AutoTrader.com Dealer Sourcing Studies reveal how New Car Buyers make first contact with the dealership and what influences them to choose specific dealerships. AutoTrader.com commissioned KS&R, an independent market research firm based in Syracuse, New York, to conduct the studies among New Car Buyers of AutoTrader.com dealer customers. 72,617 New Car Buyers who purchased between March 2010 and March 2012 were surveyed.
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FEATURED VIDEO TUTORIAL
How to engage, influence and convert online new car shoppers into offline new car buyers.
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What You Need to Know about Millennials & Why It Matters
An analysis of Millennial car shoppers & buyers to understand their car-shopping behavior.
LATEST RESOURCES
2013
22
The Good, the Bad and the Ugly: Do You Really Know What Your Customers Are Saying about You?
Word-of-mouth has gone viral and so has your ... read more.
2013
25
Cox Enterprises Names Sanford Schwartz President of Manheim & AutoTrader Group
CEO Chip Perry to retire May 1.
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