Creating an Effective Online New Car Marketing Strategy
How to engage, influence and convert online new car shoppers into offline, new car buyers.
Maximizing Your Online New Car Merchandising
Effective merchandising has a 360-degree influence on car buyers. Here’s how to make it work for you.
Building a Transparent Dealership
Learn how transparency can benefit your business and how you can integrate transparent practices into your marketing and processes.
Reaching the Decision Maker: How to Appeal to Female Car Shoppers
Do you know what motivates female car shoppers? Find out in this educational video.
Building a Direct-from-Consumer Inventory Acquisition Channel
FEATURED VIDEO TUTORIAL
Learn how to acquire high-quality units by maximizing the opportunity among car shoppers looking to trade in their vehicles.
Driving Influence & Preference for New Cars
Infographic with key data points about New Cars
Research Shows How Strong Merchandising with Used Cars Give You an Edge
Infographic with key data points on merchandising Used ... read more.
AutoTrader.com Joins Team Penske as Sponsor of No. 22 Ford Team
Multi-year contract with Team Penske opens new ... read more.
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