Tag
Tag Term:video
JUL 1
2014
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story
Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants.
Resource
The Dealership Experience: Car Buyers Value Transparency
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.
Resource
Car Buyers Have Mixed Feelings about Their Dealership Experiences
Real car buyers tell us about the things they liked and didn't like at the dealership.
Resource
How Do Car Buyers Define a Bad Dealership Experience?
Real car buyers tell us what they consider to be a bad experience with the dealership.

Qualities & Amenities that Enhance the Dealership Experience

Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.

WatchWatch Video

JUN 30
2014
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story
Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.
Resource
The Dealership Experience: Car Buyers Value Transparency
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.
Resource
Qualities & Amenities that Enhance the Dealership Experience
Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.
Resource
How Do Car Buyers Define a Bad Dealership Experience?
Real car buyers tell us what they consider to be a bad experience with the dealership.

Why Car Buyers Choose You

Real car buyers tell us why they chose the dealership they purchased from.

WatchWatch Video

JUN 28
2014
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story
Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants.
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story
Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.
Resource
The Dealership Experience: Car Buyers Value Transparency
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.
Resource
The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information
Real car buyers talk to us about how they rely on salespeople during the purchase process.
Resource
How Do Car Buyers Define a Bad Dealership Experience?
Real car buyers tell us what they consider to be a bad experience with the dealership.

Car Buyers Have Mixed Feelings about Their Dealership Experiences

Real car buyers tell us about the things they liked and didn't like at the dealership.

WatchWatch Video

JUN 28
2014
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story
Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants.
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story
Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.
Resource
The Dealership Experience: Car Buyers Value Transparency
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.
Resource
The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information
Real car buyers talk to us about how they rely on salespeople during the purchase process.

How Do Car Buyers Define a Bad Dealership Experience?

Real car buyers tell us what they consider to be a bad experience with the dealership.

WatchWatch Video

MAY 29
2014
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story
Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.
Resource
The Dealership Experience: Car Buyers Value Transparency
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.
Resource
The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information
Real car buyers talk to us about how they rely on salespeople during the purchase process.

The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story

Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants.

WatchWatch Video

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers talk to us about how they rely on salespeople during the purchase process.

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED DOWNLOAD

Independent Dealer Uses Trade-In Tool to Increase Dealership Profits
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.

LATEST RESOURCES

Sep
2014
17

White Paper: Front-End Fundamentals - 8 Keys to Driving a Sale
AutoTrader examined 20,000 dealerships on its website ... read more.

Sep
2014
16

Case Study: Independent Dealership Uses Trade-In Marketplace to Increase Profits
New case study details how Carson Cars uses the ... read more.

Stay In Touch

Subscribe to our monthly newsletter to stay current with our latest events, news and resources.

Your privacy is important to us.

Explore The Dealer Learning Center