Dealer Walk-In Study Results
Northwood University and AutoTrader.com examine how walk-in customers establish first contact with dealers.
Polk View: The Role of the Internet in the New and Used Vehicle Purchase Process
This special report from R.L. Polk & Co. examines how the Internet influences the purchase decisions of New and Used car buyers.
2011 Automotive Buyer Influence Study: Sources that Influence Purchase
Learn what sources influence car buyers to visit dealerships, how and where they are spending time during the shopping process, and more.
Beyond the Email Lead
Learn why consumers email dealerships, why they don’t, and what you can do to improve the process.
FEATURED VIDEO TUTORIAL
How to engage, influence and convert online new car shoppers into offline new car buyers.
What You Need to Know about Millennials & Why It Matters
An analysis of Millennial car shoppers & buyers to understand their car-shopping behavior.
The Good, the Bad and the Ugly: Do You Really Know What Your Customers Are Saying about You?
Word-of-mouth has gone viral and so has your ... read more.
Cox Enterprises Names Sanford Schwartz President of Manheim & AutoTrader Group
CEO Chip Perry to retire May 1.
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