Learning Library
2013
Resources
This helpful handbook shows you how to successfully merchandise New Cars online
Effective merchandising has a 360-degree influence on car buyers. Here’s how to make it work for you.
Creating an Effective Online New Car Marketing Strategy
How to engage, influence and convert online new car shoppers into offline new car buyers.
2013
Resources
This helpful handbook shows you how to successfully merchandise New Cars online
How to engage, influence and convert online new car shoppers into offline new car buyers.
Maximizing Your Online New Car Merchandising
Effective merchandising has a 360-degree influence on car buyers. Here’s how to make it work for you.
Building a Transparent Dealership
Learn how transparency can benefit your business and how you can integrate transparent practices into your marketing and processes.
2013
Resources
Get valuable insights on the female demographic, including how women view the car shopping experience and how you can appeal to them.
Reaching the Decision Maker: How to Appeal to Female Car Shoppers
Do you know what motivates female car shoppers? Find out in this educational video.
"Have Internet, Will Travel" Geo-Distance Study Webinar
Research shows online car shoppers travel farther to make vehicle purchase.
Video
Download
Webinar
FEATURED VIDEO TUTORIAL
How to engage, influence and convert online new car shoppers into offline new car buyers.
Video
Download- Webinar
FEATURED DOWNLOAD
What You Need to Know about Millennials & Why It Matters
An analysis of Millennial car shoppers & buyers to understand their car-shopping behavior.
LATEST RESOURCES
2013
22
The Good, the Bad and the Ugly: Do You Really Know What Your Customers Are Saying about You?
Word-of-mouth has gone viral and so has your ... read more.
2013
25
Cox Enterprises Names Sanford Schwartz President of Manheim & AutoTrader Group
CEO Chip Perry to retire May 1.
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