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2012 New Luxury Vehicle Loyalty Study: Who Stays, Who Goes, and Why?
This research study, conducted by Polk on behalf of AutoTrader.com, examines what motivates high customer loyalty among luxury brands and the reasons luxury buyers defect to other luxury brands.
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FEATURED VIDEO TUTORIAL
How to engage, influence and convert online new car shoppers into offline new car buyers.
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What You Need to Know about Millennials & Why It Matters
An analysis of Millennial car shoppers & buyers to understand their car-shopping behavior.
LATEST RESOURCES
2013
22
The Good, the Bad and the Ugly: Do You Really Know What Your Customers Are Saying about You?
Word-of-mouth has gone viral and so has your ... read more.
2013
25
Cox Enterprises Names Sanford Schwartz President of Manheim & AutoTrader Group
CEO Chip Perry to retire May 1.
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