JAN 23
2014
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Honda Dealership Optimizes Operations with Trade-In Tools
Case studies from Autotrader are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.

White Paper: Maximizing the Trade-In Process

This white paper looks at the results of focus group research on dealerships who use Trade-In Marketplace, an Autotrader valuation tool, and what these dealerships reported as potent upsides to a tool they initially secured as a means of lead generation and inventory acquisition.

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Additional Resources:

Honda Dealership Optimizes Operations with Trade-In Tools
Case studies from Autotrader are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.
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FEATURED VIDEO TUTORIAL

Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.

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FEATURED DOWNLOAD

Car Buyer of the Future Study
Autotrader’s Car Buyer of the Future Study looked at the current shopping, buying and ownership process and asked more than 4,000 consumers about their ideal process. The study was a multi-stage approach with both qualitative and quantitative research t

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