White Paper: Maximizing the Trade-In Process
This white paper looks at the results of focus group research on dealerships who use Trade-In Marketplace, an AutoTrader.com valuation tool, and what these dealerships reported as potent upsides to a tool they initially secured as a means of lead generation and inventory acquisition.
FEATURED VIDEO TUTORIAL
Real car buyers talk to us about how they rely on salespeople during the purchase process.
Independent Dealer Uses Trade-In Tool to Increase Dealership Profits
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.
Millennials Accelerate Change in the Car-Shopping Process (infographic)
Millennials age into the largest car-buying cohort
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