White Paper: Maximizing the Trade-In Process
This white paper looks at the results of focus group research on dealerships who use Trade-In Marketplace, an AutoTrader.com valuation tool, and what these dealerships reported as potent upsides to a tool they initially secured as a means of lead generation and inventory acquisition.
FEATURED VIDEO TUTORIAL
Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.
White Paper: It's About Time
Streamlining in-store processes to improve the customer experience
Autotrader Unveils New Brand Identity
Company launches new logo and brand identity
Kelley Blue Book Used Car Market Report - February 2015
Auction values continue to climb in February 2015
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