White Paper: Maximizing the Trade-In Process
This white paper looks at the results of focus group research on dealerships who use Trade-In Marketplace, an AutoTrader.com valuation tool, and what these dealerships reported as potent upsides to a tool they initially secured as a means of lead generation and inventory acquisition.
FEATURED VIDEO TUTORIAL
Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.
2014 Automotive Buyer Influence Study
This study from IHS Automotive and AutoTrader.com shows the sources currently influencing vehicle purchases.
Video: Rick Wainschel Reveals New Insights about the CPO Owner Experience
Rick Wainschel, VP of Automotive Insights at ... read more.
Video: 2014 CPO Market Overview from Economist Tom Webb
Manheim's Chief Economist, Tom Webb, gives us an ... read more.
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