JAN 23
2014
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White Paper: Maximizing the Trade-In Process

This white paper looks at the results of focus group research on dealerships who use Trade-In Marketplace, an AutoTrader.com valuation tool, and what these dealerships reported as potent upsides to a tool they initially secured as a means of lead generation and inventory acquisition.

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FEATURED VIDEO TUTORIAL

View Building a Direct-from-Consumer Inventory Acquisition Channel

Learn how to acquire high-quality units by maximizing the opportunity among car shoppers looking to trade in their vehicles.

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FEATURED DOWNLOAD

Driving Influence & Preference for New Cars
Infographic with key data points about New Cars

LATEST RESOURCES

Apr
2014
17

Research Shows How Strong Merchandising with Used Cars Give You an Edge
Infographic with key data points on merchandising Used ... read more.

Mar
2014
24

AutoTrader.com Joins Team Penske as Sponsor of No. 22 Ford Team
Multi-year contract with Team Penske opens new ... read more.

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