White Paper: Maximizing the Trade-In Process
This white paper looks at the results of focus group research on dealerships who use Trade-In Marketplace, an AutoTrader.com valuation tool, and what these dealerships reported as potent upsides to a tool they initially secured as a means of lead generation and inventory acquisition.
FEATURED VIDEO TUTORIAL
Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.
White Paper: It's About Time
Streamlining in-store processes to improve the customer experience
Top-rated dealership grows market share and optimizes its digital strategy
This case study examines how Mountain States Toyota ... read more.
New Car Buyers are Purchasing More Out of Want, Not Need
This finding from the 2015 Automotive Buyer Influence ... read more.
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