White Paper: Maximizing the Trade-In Process
This white paper looks at the results of focus group research on dealerships who use Trade-In Marketplace, an AutoTrader.com valuation tool, and what these dealerships reported as potent upsides to a tool they initially secured as a means of lead generation and inventory acquisition.
FEATURED VIDEO TUTORIAL
Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.
White Paper: It's About Time
Streamlining in-store processes to improve the customer experience
Kelley Blue Book Used Car Market Report - November 2014
Used-car values begin to slow down as year-end ... read more.
AutoTrader.com/IHS Automotive Buyer Influence Study Live Online
AutoTrader.com, in partnership with IHS, will reveal ... read more.
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