OUR WORKSHOPS are designed to advance online innovation in the dealer community and provide take-aways that can be implemented immediately at your dealership.
AutoTrader.com's workshops are often derived from real-life success stories and typically includes merchandising tips and techniques to help dealers maximize their online advertising effectiveness. Furthermore, our programs do not promote AutoTrader.com products (unless specifically requested). Instead, we focus on timely industry topics in an effort to foster dealers' overall success.
Our educators are available to deliver these programs at dealer group meetings, local market business meetings, and 20 group meetings, as well as in-dealership educational workshops or webinars.
HOW TO SCHEDULE A WORKSHOP
Dealers may request a workshop through their local AutoTrader.com representative. AutoTrader.com representatives may request a workshop for their market and/or dealership through Ignition.
our topics include but are not limited to:
Online New Car Marketing
This workshop covers the steps of effective online marketing and merchandising for New Cars, including how photos and video can make the difference between you and your competition. Download Full Program Description > Watch a Quick Video Overview >
360 Degree View of the Customer
This workshop offers insight into how dealerships can engage and respond to online car shoppers when they call, email, or walk in to the dealership. Download Full Program Description > Watch a Quick Video Overview >
360 Degree View of Online Marketing
The Transparent Dealership
This workshop examines the growing need for dealerships to become more transparent to consumers across all levels of the shopping process. Download Full Program Description >
The "Direct From Consumer" Inventory Acquisition Opportunity
This workshop focuses on how dealers can acquire high-quality units by maximizing the opportunity among car shoppers looking to trade in or otherwise dispose of their vehicles. Download Full Program Description >
FEATURED VIDEO TUTORIAL
How to engage, influence and convert online new car shoppers into offline new car buyers.
What You Need to Know about Millennials & Why It Matters
An analysis of Millennial car shoppers & buyers to understand their car-shopping behavior.
The Good, the Bad and the Ugly: Do You Really Know What Your Customers Are Saying about You?
Word-of-mouth has gone viral and so has your ... read more.
Cox Enterprises Names Sanford Schwartz President of Manheim & AutoTrader Group
CEO Chip Perry to retire May 1.
Schedule a Workshop
Dealers may request a workshop through their local Autotrader.com representative.
AutoTrader.com representatives may request a workshop for their market and/or dealership through Ignition.